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Salesforce Marketing Cloud - Email Specialist > Insights and Analytics (14%) - Email Campaign Metrics > Flashcards

Insights and Analytics (14%) - Email Campaign Metrics Flashcards

1
Q

What does Send Performance in Email Tracking display?

A

Displays the delivery rate, total delivered and various bounce statistics

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2
Q

What does Open Performance in Email Tracking show?

A

Shows open rate, total opens, and unique opens

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3
Q

What does Inbox Activity in Email Tracking compare?

A

Compares total vs. unique metrics for opens, clicks, forwards, surveys, and unsubscribes

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4
Q

What does Unengaged Subscribers in Email Tracking highlight?

A

Highlights the number of recipients who did not perform a specific action.

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5
Q

What does Forward to a Friend Activity in Email Tracking include?

A

Includes statistics regarding how many subscribers forwarded emails to friends.

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6
Q

What does the Unengaged Subscribers section focus on?

A

The Unengaged Subscribers section focuses specifically on unique actions that were not taken. ie:
Did not click
Did not open.

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7
Q

Where can Tracking Data be found in Email Studio?

A

Tracking Data can be found in Email Studio under the Tracking Tab

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8
Q

What does Tracking Data in Email Studio show>

A

Data Tracking allows you to view important elements like Email Opens, Clicks, and Unsubscribes.

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9
Q

What does the Forward to a Friend Activity section show in Email Studio track?

A

The number of email forwards and the number of new subscribers generated by each forward.

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10
Q

How are the Email Tracking Metrics broken down in Email Studio Tracking?

A

Email Tracking Metrics are broken down into sections based on Send Performance, Open Performance, Inbox Activity, Unengaged Subscribers, and Forward to a Friend Activity.

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11
Q

What does Delivery Rate measure?

A

Measures delivered emails compared to sent emails, displayed as a percentage.

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12
Q

What does Total Bounces show?

A

The total number of Hard Bounces, Soft Bounces, and Block Bounces.

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13
Q

What is a Hard Bounce?

A

Emails that bounce due to PERMANENT conditions such as user unknown or domain not found.

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14
Q

What is a Soft Bounce?

A

Emails rejected by server due to a potentially SHORT-TERM condition, such as a full inbox, disabled settings, or not accepting mail.

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15
Q

What is a Block Bounce?

A

Emails rejected by the server because they lack authentication or are blocked by a blocklist. (After a block bounce is received, the next email will be sent to the subscriber again).

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16
Q

What does Delivered measured?

A

Emails that are successfully delivered to the recipient’s inbox.

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17
Q

What does Open Rate measure?

A

The number of email opens divided by the total number of emails delivered, displayed as a percentage.

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18
Q

What does Total Opens count?

A

Counts the number of times it has been opens, regardless of how many subscribers generated the opens.

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19
Q

What does Unique Opens measure?

A

Measures how many Subscribers opened your Email, regardless of how many times they did it.

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20
Q

What does the ‘A/B Test Summary’ Report summarise?

A

Summarises and compares one or more A/B test campaigns for the date range you specify

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21
Q

What does the ‘Account Send Summary’ Report provide?

A

Provides a list of all possible response counts or rates for an account, sorted by send.

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22
Q

What does the ‘Attribute by Tracking Event’ Report provide?

A

Provides an overview of how your subscribers responded to a particular email send based on a specific tracking event.

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23
Q

What does the ‘Campaign Email Job Tracking Summary’ Report provide?

A

Provide emails tracking data for each job sent under the selected campaign

24
Q

What does the ‘Campaign Email Tracking Summary’ Report show?

A

Quickly view the tracking statistics of your campaign’s emails sent in multiple jobs

25
Q

What does the ‘Carrier Deactivation Summary’ Report verify?

A

Verifies the accuracy of the opt-out process as well as to identify potential customer to retarget for SMS opt-in

26
Q

What does the ‘Conversion Tracking Statistics’ Report provide?

A

Provides an overview of all conversion activity across all your email campaigns

27
Q

What does the ‘Email Message Frequency’ Report count ?

A

The number of customers who received more than one email message during a given period

28
Q

What does the ‘Email Performance by Attribute’ Report provide ?

A

Provides a way to evaluate email send results based on subscriber attributes and preferences.

29
Q

What does the ‘Email Performance by Domain’ Report compare?

A

Compares email send results for each domain sent to.

30
Q

What does the ‘Email Performance by List’ Report asses?

A

Assess response, bounce, and click-through rates for each list or group

31
Q

What does the ‘Email Performance for All Domains’ Report evaluate?

A

Evaluate the results for each domain for a single email send

32
Q

What does the ‘Email Performance Over Time’ Report display?

A

Displays data for all sends during a specific period

33
Q

What does the ‘Email Send’ Report show?

A

Shows how many emails have been sent from each account within a specified time frame

34
Q

What does the ‘Email Sends by User’ Report show?

A

Shows how many emails were sent by each account user during the specified date range

35
Q

What does the ‘Email Send Performance by Audience Builder Segment’ Report show?

A

Data on send performance is displayed by audience segment

36
Q

What does the ‘Forwarding Activity Details’ Report contain?

A

Contains information about the emails that are forwarded from subscribers to others

37
Q

What does the ‘Impression Tracking by Job’ Report provide?

A

Provides a count one the number of times the content area has been sent

38
Q

What does the ‘Impression Tracking for Triggered Send by Period’ Report display?

A

Displays impression performance for triggered sends over a specified time period.

39
Q

What does the ‘List Demographics’ Report provide?

A

Provides a breakdown of subscribers by status, domain, and subscription tool for your lists.

40
Q

What does the ‘List Performance Over Time’ Report evaluate?

A

Evaluates how well lists perform over time and across multiple sends

41
Q

What does the ‘List Size Over Time’ Report provide?

A

Provides statistics about subscribers on a list over time

42
Q

What is the ‘Multi-Campaign Tracking Summary’ Report ?

A

This report can be used to compare the performance of multiple email campaigns at the same time

43
Q

What does the ‘Recent Email Sends Summary’ Report provide?

A

Provides an overview of recent account activity

44
Q

What does the ‘Region Performance for Triggered Sends Over Time’ Report analyse ?

A

Analyses performance of one section of content across multiple triggered sends over time

45
Q

What does the ‘Region Performance Over Time’ Report show?

A

Shows the performance of a section of content across multiple jobs over a period of time

46
Q

What does the ‘Response Trend Analysis for Email Send’ Report summarise?

A

Summarises how an email send has performed over time.

47
Q

What does the ‘Send Classification by Email Tracking’ Report compare?

A

Compares transactional and commercial send performance data

48
Q

What does the ‘Sendable Data Extension Demographics’ Report chart?

A

Charts subscriber status breakdown and top-level overview of which domains are best represented

49
Q

What does the ‘Sendable Data Extension Performance Over Time’ Report provide?

A

Provides an overview of the change over time in a sendable data extension

50
Q

What does the ‘Single Email Performance by Device’ Report show?

A

Shows email open and click activity on mobile and desktop devices.

THIS IS THE ONLY REPORT TO SPLIT MOBILE / DESKTOP.

51
Q

What does the ‘Spam Complaints Over Time’ Report provide?

A

Provides information about spam complains received in the past

52
Q

What does the ‘Subscriber Engagement’ Report analyse?

A

Analyses how engaged the subscribers are by using the number of emails sent to each subscriber over a specified time, and the number of emails the subscriber has opened or clicked.

53
Q

What does the ‘Subscriber Most Recent Activity’ Report detail?

A

Details the most recent open and click activity of all subscribers

54
Q

What does the ‘Subscribers Not Sent to’ Report display?

A

Displays a list of subscribers who have not received an email during a specified period of time.

55
Q

What does the ‘Triggered Sends Tracking’ Report display?

A

Displays detailed tracking information for a single triggered send over a specified period of time.

Salesforce Marketing Cloud - Email Specialist (19 decks)

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