Strategies, Activities & Resources Flashcards
Step 4
Intervention:
Strategies: Approaches to achieve objectives.
Activities: Actions to implement strategies.
- Brochures, fact sheets, workshops, clinics
Resources: Needed assets.
Strategies
Health communication
Education & skills
Self-help & support
Strengthen services
Healthy policy
Supportive environments
Community development
Health Communication aim
to increase knowledge , awareness, broad-reach, cost effective
Rarely sufficient alone for behaviour change.
Health communication channel ex:
Intrapersonal:
- One-on-one
- personalize or target message
- Health coaching
Interpersonal:
- small group
Organization & Community:
- Existing groups
- Workplace, social groups, community groups
Mass Media:
- visibly approach
- print & electronic delivery
Social Media:
- address limitation of trad. approaches
- increase accessibility, interaction, engagement, empowerment, individualization
- Has its own limit and challen.
Health communication:
Health Literacy -
Ability to access, comprehend, evaluate and communicate information as a way to promote, improve, maintain health across the life-course.
Health Education/Develop Skills
Learning experiences (courses, seminars, workshops)
Provides in-depth knowledge beyond communication strategies.
State What, where, when, contact.
Self-help/Mutual Support
Groups with shared experiences
Offers unique support, often self-directed
Example: MADD Canada supports impaired driving victims.
Strengthen Health Services
Reduce barriers (affordability, accessibility)
Partner with organizations and healthcare providers
Ensure referrals and follow-ups.
Build Healthy Public Policy
Involves by-laws, policies, regulations
Examples: Smoking by-laws, AODA
Focuses on advocacy and public health protection.
Create Supportive Environments
Promote healthy behaviors by removing barriers
Not limited to physical environment
Built environment: Design and management of human-made surroundings (e.g., transportation, parks, health-enhancing buildings).
Community Development & Mobilization
Help communities address shared concerns through participatory decision-making
Build capacity and confidence to drive community change.
Asset-Based Community Development
Focuses on community strengths
Asset mapping: Identifies skills, resources, and capacities (such as physical spaces., associations, institutions, local economy, culture).
Builds activities on assets, promoting empowerment and relationships.
See example
If assets are limited, focus on building relationships and partnerships to strengthen existing resources and develop new ones over time.
Selecting Strategies & Activities:
Review goals, audience, and effectiveness
Align with partners and conduct research if needed
Once Strategies and Activities are selected - Assign Resources:
Modify and prioritize activities:
Resources: staff, equipment, finances, space, and all the rest.
Examples:
Peer support group for family care partners
Dental screenings for Grade 1 children
Activity Content:
Use or adapt existing materials.
Logic Model: Focuses on the big picture – Goal, Audiences, and Outcome Objectives.
Intervention: Focuses on the execution – Strategies, Activities, Resources, and Process Objectives.
The Logic Model outlines the big picture (goals, audiences, outcomes), while the Intervention focuses on the execution (strategies, activities, resources, processes). They complement each other but serve different roles in planning.
Process Objectives – Key Elements:
Audience: Who the product/service is for
What: What you are creating
How much: Number and type of product/service
When: Date of delivery
Typically short-term
see examples
Health Intervention Development – Translating theory into practice
Reading: Stea et al., 2016 (Intervention Mapping)
Indicators
Reading: Step 5 Planning
