Stereotypes III: Controlling stereotypes - research Flashcards
van Ooijen et al. (2016)
Three studies show that product packaging shape serves as a cue that communicates healthiness of food products. Inspired by embodiment accounts, we show that packaging that simulates a slim body shape acts as a symbolic cue for product healthiness (e.g., low in calories), as opposed to packaging that simulates a wide body shape. Furthermore, we show that the effect of slim package shape on consumer behaviour is goal dependent. Whereas simulation of a slim (vs. wide) body shape increases choice likelihood and product attitude when consumers have a health-relevant shopping goal, packaging shape does not affect these outcomes when consumers have a hedonic shopping goal. In Study 3, we adopt a realistic shopping paradigm using a shelf with authentic products, and find that a slim (as opposed to wide) package shape increases on-shelf product recognition and increases product attitude for healthy products. We discuss results and implications regarding product positioning and the packaging design process
Carton and Rosette (2011)
Approaches related to inference-based processing (e.g., romance-of-leadership theory) would suggest that black leaders are evaluated positively after success. In contrast, approaches related to recognition-based processing (e.g., leader categorization theory) would suggest that, because of stereotyping, black leaders are evaluated negatively regardless of their performance. To reconcile this discrepancy, we predicted that evaluators would engage in goal-based stereotyping by perceiving that black leaders-and not white leaders-fail because of negative leader-based attributes and succeed because of positive nonleader attributes (i.e., compensatory stereotypes). Multilevel analyses of archival data in the context of college football in the United States supported our predictions.
Smith (2006)
This project was designed to examine whether and how achievement goals contribute to the effect of gender stereotypes on women’s low expectancies for success on math tasks. Study 1 confirmed predictions from the Stereotyped Task Engagement Process (STEP) model (Smith, 2004) by demonstrating that, compared to a counter-stereotype situation, women reminded of the gender-stereotype endorsed performance-avoidance goals. Study 2 tested whether performance-goal adoption differed between men and women. Results showed that, compared to men, women in a stereotype salient math situation were more likely to endorse performance-avoidance achievement goals. This performance-avoidance goal adoption in turn, accounted for the negative relationship between participants’ gender and performance expectations for a standardized math test.
Ouschan (2017)
The aim of this thesis was to systematically investigate the role of processing goals in prejudice-linked stereotype activation. Across five experiments, the automatic responses to racial targets (Asian and Caucasian faces) of low-and high-prejudiced individuals were measured while processing goals were manipulated. Automatic stereotype activation was linked to prejudice level only when the processing goals required evaluative judgements of the targets. Neither high-nor low-prejudice participants activated stereotypes during target irrelevant judgments. The findings offer substantive evidence for the role of processing goals in mediating prejudice-linked differences in automatic stereotype activation.
Axt et al. (2018)
selected applicants based on academic credentials
applicants also differed on irrelevant social categories
asked to avoid bias = showed reduced bias
Social judgment is shaped by multiple biases operating simultaneously, but most bias-reduction interventions target only a single social category. In seven preregistered studies (total N > 7,000), we investigated whether asking participants to avoid one social bias affected that and other social biases. Participants selected honor society applicants based on academic credentials. Applicants also differed on social categories irrelevant for selection: attractiveness and ingroup status. Participants asked to avoid potential bias in one social category showed small but reliable reductions in bias for that category (r = .095), but showed near-zero bias reduction on the unmentioned social category (r = .006). Asking participants to avoid many possible social biases or alerting them to bias without specifically identifying a category did not consistently reduce bias. The effectiveness of interventions for reducing social biases may be highly specific, perhaps even contingent on explicitly and narrowly identifying the potential source of bias.
Palma et al. (2019)
how learning of which of 2 dimensions was most relevant influenced encoding and retrieval of task-relevant and irrelevant dimensions
learned which dimension most relevant and became faster at responding
faster responding when gender relevant but not with age - inhibition of age dimension
Ma et al. (2018)
greater prototypicality = more stereotypical
average prototypical targets elicited greater stereotyping
negative stereotypes drove the effects
Pendry and Macrae (1994)
Two experiments investigated the effects of information-processing goals and attentional capacity on subjects′ impressions of a target. In Study 1, extending previous research in this area, both information-processing goals and a resource depleting task were manipulated simultaneously. It was predicted that, in contrast with outcome-independent subjects, subjects who were made outcome-dependent upon a woman would make individuated evaluations of her. This effect, however, was anticipated to be contingent upon the availability of attentional resources. Under conditions of cognitive busyness, it was predicted that both outcome-independent and -dependent subjects would view the woman in a relatively stereotyped (i.e., less individuating) manner. Our results supported this prediction. Resource depletion appeared to diminish subjects′ ability to individuate the woman, even when they were motivated to view her in such a manner. Study 2 utilized a probe reaction task to investigate the differential demands processing goals impose upon perceivers′ attentional capacity. In line with our predictions, outcome-dependent subjects used more cognitive resources when learning about a woman than comparable outcome-independent subjects. Taken together, these results demonstrate the dynamic interaction between cognitive and motivational factors in the determination of perceivers′ impressions of others. We consider these findings in the wider context of models of stereotyping and social inference.
Wells (2017)
This paper seeks to redress a gap in research regarding the effect of contact with accountants (stereotype targets) on the perceptions people have of accounting. Contact with accountants has often been suggested as a strategy for changing the stereotypical perceptions people have of accounting. This study examines how contact with accountants influences these perceptions. The results reveal that while the perceptions do differ between participant groups, contact with accountants creates little awareness of the diverse range of duties performed by accountants. These findings confirm the claims by social psychologists that while contact might assist in changing perceptions, the change will not necessarily have the intended effect. These findings have implications for how accountants, their professional associations and educators represent the image of accounting to their clients, the public and their students.
Pendry (1998)
This study investigated the effects of resource depletion on stereotyping. Participants were instructed to form an impression of a target, and whilst performing this task, they overheard a tape‐recorded conversation. The conversation was manipulated so that it was more or less relevant to the participants. Results in general supported the prediction that when participants eavesdrop on a relevant conversation, attentional capacity will be diminished, and target evaluations will be stereotypic in implication. Findings are discussed in terms of contemporary treatments of stereotyping
Sherman et al. (2011)
This paper examines the role of attentional capacity in stereotyping processes. We begin with an overview of different theoretical perspectives on this issue. Then we document how recent research has extended our understanding of the relationship between attention and stereotyping. First, we consider how variations in attentional resources influence social categorization, stereotype activation, stereotype application, and stereotype inhibition. Evidence from each of these domains supports the conclusion that stereotype-based impression formation is less resource-consuming than individuation. Second, we examine the role of attentional capacity in the encoding, retrieval, and meta-cognitive processing of stereotypical and counter-stereotypical information. Recent research extends our understanding of exactly how and why stereotype use is relatively efficient.
Finally, we discuss the need to better specify the conditions under which attention is and is not likely to be impaired. New evidence suggests that such considerations have important implications for understanding stereotyping. We conclude that there is now an abundant variety of evidence underscoring the importance of attentional resources in stereotyping.
Plaks and Halvorson (2013)
Does accountability (the expectation that one will be called on to justify one’s beliefs or actions to others) attenuate or amplify stereotyping? The authors hypothesized that the effect of accountability on stereotype use in impression formation depends on perceivers’ implicit theory (entity versus incremental). The authors assessed the effects of accountability and implicit theories on participants’ impression of the target (Studies 1 and 2), attention to the target’s stereotype-consistent versus -inconsistent behavior (Study 1), and sense of being entitled to judge the target (Study 2). In both studies, accountability amplified the stereotypicality of entity theorists’ impressions but, if anything, attenuated the stereotypicality of incremental theorists’ impressions. Moreover, in Study 1, the more attention accountable entity (but not incremental) theorists paid to counterstereotypic information, the more stereotype-driven were their impressions. In Study 2, for entity theorists but not incremental theorists, perceived judgeability mediated the relationship between accountability and stereotypicality of judgment.
Kurglanski and Freund (1983)
Three experiments were conducted to test the hypothesis that primacy effects, ethnic stereotyping, and numerical anchoring all represent “epistemic freezing” in which the lay-knower becomes less aware of plausible alternative hypotheses and/or inconsistent bits of evidence competing with a given judgment. It was hypothesized that epistemic freezing would increase with an increase in time pressure on the lay-knower to make a judgment and decrease with the layknower’s fear that his/her judgment will be evaluated and possibly be in error. Accordingly, it was predicted that primacy effects, ethnic stereotyping, and anchoring phenomena would increase in magnitude with an increase in time pressure and decrease in magnitude with an increase in evaluation apprehension. Finally, the time-pressure variations were expected to have greater impact upon “freezing” when the evaluation apprehension is high as opposed to low. All hypotheses were supported in each of the presently executed studies.
Wyer (2007)
Two experiments investigated differences in compliance with instructions to suppress stereotypes as a function of prejudice-related motivations. In Experiment 1, only participants identified as high in motivation to control prejudice [Dunton, B. C., & Fazio, R. H. (1997). An individual difference measure of motivation to control prejudiced reactions. Personality and Social Psychology Bulletin, 23, 316-326] complied with suppression instructions. These participants experienced post-suppression rebound effects, but only if they were also high in prejudice. In Experiment 2, only participants identified as high in external motivation to respond without prejudice [Plant, E. A., & Devine, P. G. (1998). Internal and external motivation to respond without prejudice. Journal of Personality and Social Psychology, 75, 811-832] complied with instructions to suppress. These participants later experienced stereotype rebound effects, but only if they were also low in internal motivation to respond without prejudice. These findings suggest that motivational factors play an important role in determining not only the outcome of suppression, but also the choice to attempt suppression in the first place. (c) 2006 Elsevier Inc. All rights reserved.
Oikawa (2005)
Recent research on goal effects has indicated that conscious and unconscious goals share similar characteristics and functions. However, the extent to which these 2 forms of goal pursuits differ, and under what conditions, is unclear. In the present study, 2 experiments utilizing a suppression paradigm were conducted to demonstrate the difference between suppression that is induced consciously via instructions, and suppression induced unconsciously via egalitarian goal priming. Experiment 1 demonstrated that unconscious suppression did not lead to paradoxical effects, a by-product accompanying conscious suppression. Those participants who were instructed to avoid stereotyping foreigners during a writing task engaged in more stereotyping in a subsequent impression-formation task. This result was not found in the unconscious suppression group. In Experiment 2, based on the assumption that unconscious suppression is more efficient than conscious suppression, it was predicted that unconscious suppression would be less resource-consuming. A self-report measure after the suppression task indicated that only the participants in the conscious suppression condition reported increased fatigue. However, performance on a subsequent anagram task indicated that the performance of both groups Was equally degraded and no difference was observed between the 2 groups in the amount of ego-depletion.
Devine (1989)
Three studies tested basic assumptions derived from a theoretical model based on the dissociation of automatic and controlled processes involved in prejudice. Study 1 supported the model’s assumption that high- and low-prejudice persons are equally knowledgeable of the cultural stereotype. The model suggests that the stereotype is automatically activated in the presence of a member (or some symbolic equivalent) of the stereotype group and that low-prejudice responses require controlled inhibition of the automatically activated stereotype. Study 2, which examined the efforts of automatic stereotype activation on the evaluation of ambiguous stereotype-relevant behaviors performed by a race-unspecified person, suggested that when subjects’ ability to consciously monitor stereotype activation is precluded, both high- and low-prejudice subjects produce stereotype-congruent evaluations of ambiguous behaviors. Study 3 examined high- and low-prejudice subjects’ responses in a consciously directed thought-listing task. Consistent with the model, only low-prejudice subjects inhibited the automatically activated stereotype-congruent thoughts and replaced them with thoughts reflecting equality and negations of the stereotype. The relation between stereotypes and prejudice and implications for prejudice reduction are discussed.