STATS Lec 21- Researching how people do and what people think Flashcards
1
Q
A
- Discern the difference between qualitative and quantitive research
- Describe research methods employed in Pharmacy Practice Research
- Advantages
- Limitations
2
Q
Quantitative Research
A
- Analyses numerical data to gain insights into how variables influence other variables
- Different types of quantitative research are used depending on
- The type of question asked and the purpose of research
- The degree to which subject are available to study/observe
3
Q
Qualitative research
A
- Also known as Interpretive research
- Has a holistic view
- There is not a single reality
- Reality based upon perceptions that are different for each person and change over time
- What we know has meaning only within a given situation or context
- Narrative data to gain insights into the phenomena of interest (words not numbers)
- Data is collected
- Intensively over a period of time
- In a naturalistic setting
- Without trying to control the events
4
Q
Qualitative research
A
- Flows from concreteness to abstractness
- Data collection occurs concurrently with data analysis
- Involves the researcher influencing the individuals being studied to varying degrees
- In turn, the researcher is influenced by those being studies
- Reflexitivity- who you are asking will effect the answers you will get
5
Q
Question: What might be some advantages to quantitive and qualitative approaches?
would you ever want to use both?
A
6
Q
Quantitative or Qualitative
A
- A study in which the researcher carefully designs all aspects of the study before collecting data- quantitative
- You know in advance what you are looking for- quantitative
- The design emerges as the study unfolds- Qualitative
- The researcher deals with data in the form of words- Qualitative
- The researcher deals with data in the form of numbers and statistics- Quantitative
- The investigator is the data gathering instrument- qualitative
- Research methods involve the comparison of pre-test and post-test data- quantitative
- Data collection and data-analysis take place simultaneously- qualatative
7
Q
Practice research methods
A
- Visual methods
- Observation
- Written methods
- Survey/Questionnaire
- Verbal methods
- Interview
- Focus groups
8
Q
Observation
A
- Definition: Maintain distance from the observed events in order to avoid influencing them
-
Features:
- Observe behaviour from an external perspective
- Observe events as they occur naturally
-
Limitation
- Ethical issues- overt or covert- informed consent
- Ambiguity
- Observer effect- Hawthorne effect
- May not encounter the conditions you wish to observe
9
Q
Modified observation
A
- Simulated patient methodology
- Definition: researcher role-plays as a patient
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Features
- Observe events as they occur naturally
- Can control certain variables (increases interval validity)
-
Limitations
- Ethical issues: similar to the observation
- Ambiguity: similar to the observation
- External validity concerns (not real world)
10
Q
Surveys/Questionnaires
A
- Definition: A systematic method for gathering information from (A sample of) individuals for the purposes of describing the attributes of the larger population of which the individuals are members
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Features
- Fixed/ standardised questions
- Numerical coding of response e.g. qualitative data collection, quantitative analysis
11
Q
Surveys / Questionnaires
Can be used to measure
A
- Attitudes
- Opinions
- Self-reported behaviour
- Factual knowledge
- Satisfaction
- Expectation
12
Q
Surveys/Questionnaires
A
- Efficient
- Ability to produce generalisations
- Identify patterns and associations
- Suggest possible explanations
13
Q
Surveys / Questionnaires
Limitations
A
- Questions can unreliable, ambiguous, superficial or misleading
- Piloting vital
- Limits the researcher to answer the research question(s) i.e. could miss the discovery of new and surprising results
14
Q
Interview
A
- Structured
- Semi-structured
15
Q
Structured Interview
A
- Definition: Situation interviewer asks each respondent a series of pre-established questions with a limited set of response categories
- Research instrument: an interview guide
- All respondents receive the same set of questions asked in the same order or sequence
- Aim: capture precise data of a codable nature in order to capture data with pre-established categories