Sport and Society: Sport, Commercialisation and Globalisation Flashcards
Define Americanisation
Where sport is seen as a business
Define Globalisation
The process by which businesses or other organizations develop international influence or start operating on an international scale
Identify the 3 levels of Globalisation
Creation of global sporting competitions
Development of Satellite Communication
Growth of sporting goods market
Identify the 2 key consequences of Globalisation
Migration of Players, Coaches and Expertise
Celebrity nature of sport
Outline the features of American sports which make them appealing for TV coverage
Fast-paced
Regular breaks
Involve aggressive play
High profile/well-known (global) stars/role models
Sponsorship / Franchise system
Outline 4 factors that speeded up globalisation pre-media
Transport
British Empire
Churches
NGB’s
What is the name of the relationship between the sport, media and sponsorship?
The Golden Triangle
Who are the 3 partners of the golden triangle?
Media, Sport and Sponsors
What are 3 advantages of the golden triangle for the fans
- Higher standards of performance are now seen within sport
- Increased access to watch live sport
- The increases revenue can be invested into grassroots, which increases the talent pool available
- A chance to increase knowledge of the sport through pundits
- High quality stadiums and facilities to enjoy spectating
- Rule changes have made games more exciting e.g. t20 cricket
What are 3 disadvantage of the golden triangle for fans?
- Rule changes may lead to more breaks in play
- Event times change to suit TV
- Pay to view and subscription channels make it inaccessible for some
- Sports that aren’t popular receive less funding
What are 3 advantages of the golden triangle for the athlete?
- Increased profile of the sport – more chance to increase sponsorship revenue
- Higher quality stadiums and facilities to compete in
- More competitions
What are 3 disadvantages of the golden triangle for the athlete?
- Increased pressure on athletes
- Lack of control due to the financial rewards
- Lack of privacy
- Risk of injury
- Conflitcs of views or values – amateur ethos?
- Personal appearances impact on life
What are the benefits of the golden triangle for the media?
- The media benefits from the commercialisation of sport.
- High profile sports stories help to attract audiences, listeners and readers.
- In turn, the media makes sure that sport keeps a high profile.
What are the benefits of the golden triangle for sponsorship/business?
- Raises awareness of their company or brand.
- Advertises products and services.
- Promotes a positive and healthy image of their company by linking it with a popular activity, even if the product is not particularly healthy.
- Improves company’s reputation in the UK because the company is supporting British sport.
- Provides rewards or incentives for staff and customers.
- Increases sales or revenue through increased media exposure.
- Reduces tax through tax relief.
How many levels of globalisation are there?
3
