Sport and Society: Sport and the Mass Media Flashcards
Define Commercialisation
The process of managing or running something principally for financial gain
Define Consumerism
The protection or promotion of the interests of consumers
Define Americanisation
The action of making a person or thing American in character or nationality.
Define Globalisation
The process by which businesses or other organizations develop international influence or start operating on an international scale.
What is the Golden Triangle?
The relationship between sport, the media and sponsorship
Describe 3 advantages of the Golden Triangle for Fans
- Higher standards of performance
- Increased access to live sport
- More investment into grassroots
- Increase knowledge through pundits
- High quality stadiums
- Rule changes make games more exciting
Describe 3 disadvantages of the Golden Triangle for Fans
- Rule changes lead to more breaks in play
- Event times changed to suit TV
- Pay per view = Inaccessible for some
- Less popular sports receive less sport
Describe 3 advantages of the Golden Triangle for the Athlete
- Increases profile of the sport
- Higher quality facilities to compete in
- More competitions
Describe 3 disadvantages of the Golden Triangle for the Athlete
- Increased pressure
- Lack of control
- Lack of privacy
- Risk of injury
- Conflicts of views / values
- Personal appearances impact on life
Identify 3 benefits of the Golden Triangle on sponsorship / business
- Raises awareness of their brand
- Advertises products and services
- Promotes a positive and healthy image of their company
- Improves company’s reputation
- Provides rewards or incentives for staff and customers
- Increases sales or revenue
- Reduces tax