Sport and Society: Sport and the Mass Media Flashcards

1
Q

Define Commercialisation

A

The process of managing or running something principally for financial gain

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2
Q

Define Consumerism

A

The protection or promotion of the interests of consumers

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3
Q

Define Americanisation

A

The action of making a person or thing American in character or nationality.

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4
Q

Define Globalisation

A

The process by which businesses or other organizations develop international influence or start operating on an international scale.

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5
Q

What is the Golden Triangle?

A

The relationship between sport, the media and sponsorship

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6
Q

Describe 3 advantages of the Golden Triangle for Fans

A
  • Higher standards of performance
  • Increased access to live sport
  • More investment into grassroots
  • Increase knowledge through pundits
  • High quality stadiums
  • Rule changes make games more exciting
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7
Q

Describe 3 disadvantages of the Golden Triangle for Fans

A
  • Rule changes lead to more breaks in play
  • Event times changed to suit TV
  • Pay per view = Inaccessible for some
  • Less popular sports receive less sport
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8
Q

Describe 3 advantages of the Golden Triangle for the Athlete

A
  • Increases profile of the sport
  • Higher quality facilities to compete in
  • More competitions
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9
Q

Describe 3 disadvantages of the Golden Triangle for the Athlete

A
  • Increased pressure
  • Lack of control
  • Lack of privacy
  • Risk of injury
  • Conflicts of views / values
  • Personal appearances impact on life
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10
Q

Identify 3 benefits of the Golden Triangle on sponsorship / business

A
  • Raises awareness of their brand
  • Advertises products and services
  • Promotes a positive and healthy image of their company
  • Improves company’s reputation
  • Provides rewards or incentives for staff and customers
  • Increases sales or revenue
  • Reduces tax
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