Sponsorship and role models Flashcards
1
Q
Disadvantages of sponsorship on sport
A
Can be restricting- have to wear certain clothes
Dates can be changed to suit sponsorships
Withdrawal of sponsorship
Unfair sponsorship opportunities
2
Q
Role models effects
A
Increase interest in sport
Increase coverage and funding of a sport
People want to be like them buy their products
Shaping attitudes
3
Q
Role model pressure
A
Invasion of privacy Pressure to do well Can't make mistakes bad image Have to be perfect in all of life Targeted by other performers Managing change from being a role model to retirement
4
Q
Advantages of sponsorship to sport
A
The sport gets promoted and extra coverage
The team or player gets funded
Competitions can be bigger
Encourage younger people to participate in sport.
