Social Thinking Flashcards
Social influence
the ways people influence the thoughts, feelings, and behaviors of other people
social role
the part one plays in a social situation
Who conducted the Stanford Prison experiment?
Philip Zimbardo
social norms
society’s rules for appropriate behavior
Gary saw some of his friends steal gum from the candy store and not get in trouble. The next time Gary went to the candy store with his friends, he stole gum. This is an example of a(n) …
social influence
Jane did not know that a line had formed at the deli counter, and mistakenly cut in front of another customer. The person she cut in front of was very angry because Jane had violated a …
social norm
Conformity
changing one’s beliefs or behaviors in response to group pressure
Solomon Asche
Did conformity study, with lines that have clearly one highest line.
What factors may make a person more likely to conform to group expectations?
desire to be liked
shyness
People are less likely to conform if at least one other person _____with them.
agrees
Less likely to conform if we live in a society that values_____
individualism
A firefighter listens to the head chief an ________, because it makes things safer. This is a _______ example of_____?
authority figure, positive, obedience
Two groups working on the same project have no idea how they are affecting each other because they never see each other. This is an example of _______.
situational factors of obedience
attitude
a learned tendency to evaluate something in a particular way
The 3 parts of attitudes are
cognitive, behavioral, and emotional component
cognitive dissonance
tension between attitudes and behaviors
rationalization
creating acceptable reasons for an unacceptable action
T or F: We tend to act most consistently with attitudes that we form through direct experience
True
persuasion
process of attempting to change another person’s attitude
3 factors for effective persuasion
characteristics of the speaker
characteristics of the message
characteristics of the listener
People are more likely to be persuaded by a speaker who…
has credibility, and is likeable and popular
A person is more likely to be persuaded if…
they are addressed in a group, they have a need to be socially accepted
Elaboration likelihood model (ELM)
determines how attitudes are formed and changed
Persuasion can be changed by which 2 different routes
The central or peripheral route
The Central route
uses information and reason
Peripheral route
attitude change after associating the persuasive message with peripheral cues
The central route to persuasion will be more effective on someone who is…
able and willing to process the message. Also if the purchase is important to him/her
Who created the ELM
Petty and Cacioppo
Merits are traits such as …
affordability, coverage, convenience
foot in the door technique
using agreement to a small request to persuade someone to follow through on a larger request
low - balling
an attractive offer that’s changed once a salesperson has you hooked on a deal