Social Influence -> Types Of Conformity

Question 1

Conformity

Answer 1

Where a person changes their behaviour, attitudes or beliefs to be in line with the majority. This can be due to real or imagined pressure from the majority;

Question 2

Compliance

Answer 2

• Adjust public behaviour, so they they are in line with the majority.
• Conformity only lasts while the group is present.
• Superficial & temporary

Question 3

Internalisation

Answer 3

• Adjust private and public behaviour, so that they are in line with the majority.
• Decides that the majority is correct
• Deeper & permanent.

Question 4

Identification

Answer 4

• Associated with a role model or a social group
• By adopting the role model behaviour they feel connected