Social Influence Flashcards
What is conformity
Giving in to social or group pressure
What are the three different TYPES of conformity
-Compliance
-Identification
-Internalisation
What is compliance
Where someone changes their behaviour or beliefs to avoid public disapproval
What is identification
Changing attitudes or behaviour to join a desirable group, however the change in behaviour is not permanent
What is Internalisation
Changing attitudes or behaviour to that of the groups. This changes your belief both publicly and privately
What are the two EXPLANATIONS of conformity
-Normative Social Influence
-Informational Social Influence
What is Informational Social Influence
When someone changes their behaviour in order to be correct because they are unsure of the correct response
What is Normative Social Influence
Doing something in order to avoid an punishment or gain a reward
What are the three variables that affect conformity
-Difficulty of Task
-Group size
-Unanimity
What are the two studies for conformity
Asch Line Study
Zimbardo Prison Experiment
What study was used to look into obedience
Milgram
What are the three factors that affect obedience
-Proximity
-Uniform
-Location
What are the two social states
-Autonomous State
-Agentic State
What is the Agentic State
When someone gives up their free will and doesn’t act independently anymore and act as an agent following orders
What is the Autonomous State
When an individual feels responsibility for their actions
What are the three Explanations for Obedience
- Autonomous & Agentic State
- Legitimacy of Authority
- Authoritarian Personality
What is Legitimacy of Authority
When we are more likely to obey someone if they have a high position than us the in social hierarchy
Define Authoritarian Personality
Someone who has extreme respect for authority and it more likely to obey their commands
What are three factors that affect Authoritarian Personality
- Might is Right
- Upbringing
- Personality Traits
Define Resistance to Social Influence
Rejection social pressures to conform or obey
Define Upbringing as an explanation of the Authoritarian Personality
Someone who is brought up to obey instructions by authority figures and if not do we receive punishment
How does Social Support affect resistance
If the minority has an ally they are more likely to be disobedient and resist
What is High External Locus of Control
Believing that something happens due to luck or fate or untrolable factors
What is High Internal Locus of Control
Believing that you can affcet the outcome of a situation due to your actions
How does High Internal Locus Of Control affect Resisting Social Influence
-Makes you more resistant to social influence
-This is because people with High Internal Locus of Control tend to be able to make decisions for themselves (Rotter)
What is Minority Influence
A type of social influence where a minority persuades a majority group to adopt their beliefs, attitudes or behaviour
What are three factors that can affect Minority Influence
- Flexibility
- Coincidence
- Commitment
What were the results of Bickmans Study
Participants were twice as likely to obey someone dressed as a security guard
What were the results of Milgram Variation Study
Uniform - 20%
Proximity - 40%
Location - 48%
What are the 2 Situational Explanations for Obedience
- Agentic State
- Legitimacy of Authority
Outline Spectors Research
- Ppts were asked to complete a test on External Locus of Control
- Ppts who scored higher were more easily persuade to conform
Outline Moscovici Study
- 172 Females
- Ppts were asked to give the colour of 36 Slides
- 6 answering at a time
- Said the wrong answer all the time lead to 8.4% conformity
- Inconsistent lead to 1.3%
