social impact theory Flashcards
1
Q
strength
A
how much power you believe the person influencing you has. For
example, if the person has a high rank in an organisation, if they have legitimate
authority, their orders will have more strength.
2
Q
immediacy
A
proximacy and frequency
3
Q
number
A
of targets or sources
4
Q
momentum of compliance
A
Each new person increases the impact (N) but each additional
person has less impact than the person before them
5
Q
multiplicative effect
A
the impact of S, I and N when multiplied together is greater than each individual element.
6
Q
divisional effect
A
The more targets there are to impact, the harder it is for the source
as their strength is divided by the number of targets.
7
Q
A
