social identity theory Flashcards
social categorisation
this is seeing yourself as part of a group (ingroup). E.g. Social
identity may involve belonging to groups based on your gender, social class, religion,
school or friends.
social identification
once you have a social identity, you automatically perceive
everyone else you meet as either part of your ingroup (the ones who share the same
social identity as you) or the outgroup. You pay particular attention to ingroup
members and adopt their values, attitudes, appearance and behaviour SOCIAL NORMS
social comparison
exaggerating differences between groups. This tends to be
viewing your social identity as superior to others (to boost your self-esteem). This
leads to prejudice and, if you have the power to influence the outgroup, it will lead to
discrimination too.
different types of social comparison
Positive distinctiveness-In group is great
negative out-group bias/ denigration (putting down the other group) or in-group favouritism (favouring your own group or viewing them more positively).
