MSM Atkinson and shiffrin Flashcards
MSM process
Information enters the sensory memory from 5 senses it is held here for no longer
than a second or 2.
* If you pay attention to it; it enters the STM, which can hold 7+-2 items in capacity for
30 seconds duration. This store is encoded acoustically. It can be held here via
maintenance rehearsal.
* If rehearsed enough it will transfer to the LTM (Elaborative rehearsal) where it can be
stored for a life time and has an unlimited capacity. Encoding here is semantic.
Information can be retrieved when needed.
sensory encoding
via senses
short term encoding
acoustically
long term encoding
semantically
sensory capacity
up to 10 items
STM capacity
5-9 items(miller)
LTM capacity
unlimited
sensory duration
<2 seconds
STM duration
30s (Peterson and Peterson)
LTM duration
unlimited