Smallholder Flashcards
Which country has been the pioneer for agri startups? % today?
Kenya (since 2010). Today, 23 % of all agri startups in Africa.
How many farmers in India?
120 million
% of farmers in India own a smartphone…
70 % (cotton) vs 40 % (rice)
3 most important rice producing regions in India:
West Bengal, Uttar Pradesh, Punjab.
Average income of rice farmers per year.
Very roughly: Just shy of 1000 USD.
Biggest pain points for rice farmers in India (4):
Getting a loan (50 %)
Finding manpower (30 %)
Knowing how to react to epidemics and weather (30 %)
Distribution channels (20 %)
Most important cotton regions in India:
Gujarat and Marahashtra (both south west India). In total over 50 % of production.
Major pain points for cotton farmers (3):
Reliable manpower (30 %) Reacth to weather and disease (30 %) Finding best distribution channels (30 %)
Is mobile money popular in India?
No. Cash is preferred.
To whom do the farmers sell their cotton (India)?
9/10 sell to agents. High transportation costs so cannot sell directly to mills.
Mobile shipment market share India. Feature phone vs smartphone. Share and trend.
Market share 2018: 50-50.
Y-o-Y growth. 17/18: 14 % feat. 15 % smart.
Feature phone will remain relevant.
Most popular feature phone India.
Jio. 4/10 feature phones.
What is KaiOS?
Pre-installed apps and app store (JioStore)
How many languages are spoken in Kenya?
- But, people speak 3 languages. Swahili is common.
Average smallholder income Kenya.
Ca 500 USD. 50 % of Indian rice farmer.
How many farmers in Kenya?
50 million. 10 times Norways population.
How many % of Kenyan farmers own a smartphone?
1/3 (same as portion of farmer households that own a TV).
How many Kenyan farmers use mobile money?
95 % (100 % own a phone). Basic, feature or smart.
Main painpoints Kenyan farmers.
Getting a loan (60 %)
Reacting to weather and epidemics (40 %)
Best distribution channels (30 %)
How many Kenyan farmers are part of cooperatives?
2 %
How many Indian farmers are part of cooperatives?
Depends on region and crop. Up to 70 %.
Is Maize a big export from Kenya?
No. It’s often sold directly to the consumers. Problem: Big fluctuations in price due to imports from fex Tanzania. Also sold to agents or directly to millers. I don’t understand why this is not seen as a bigger painpoint. Channels painpoint 30 %. Market price info: Not a question.
How many farmers in Thailand?
ca 5.5 million. Same as Norway’s population.
Portion of durian famers in Thailand.
ca 1/3
When is durian harvested?
Typically May - July
What are the only 2 painpoints for Thai durian farmers?
Manpower (ca 16-17 %)
Getting a loan (ca 16-17 %)
What can be a consequence of too high levels of potassium (K / potash)?
Inadequate uptake of magnesium. Especially if the availability is low.
What can be a consequence of too high levels of magnesium?
Inadequate uptake of potassium. Especially if the availability is low.
Consequence of low potassium (K)?
Poorly developed roots.
Hun opptrer på iøyefallende vis.
She’s acting conspicuously.
De glimrer med sitt fravær.
They are conspicuous by their absence.
