self report techniques Flashcards
what are questionaires
involves pre set of written questions used to assess thoughts and/or feelings
what are closed questions
questions that have a predetermined range of answers from which respondents select one these questions use quantitative data
what is quantitative data
data in numbers i.e on scale of 1-5 how much you like?
what are open questions
questions that invite respondents to provide their own answers these questions use qualitative data
what is qualitative data
non numerical data i.e please describe how you felt
what are factors for good questions in q’aires
clarity - clear questions with no ambiguity (double meaning)
no bias - any bias may influence answer
analysis - answers to questions must be easy to answer
strengths of questionnaires
cost effective
can collect large amounts of info easily
limitations of questionnaires
pps may show desirability bias by making themselves look better through answers
what are interviews
a live encounter where interviewer asks a set of questions to assess persons thoughts/feelings
strengths of interview
interviewer can ask follow up questions
limitations of interview
participants may lie for social desirability
hard to analyse data