self report (1)

Question 1

response rate

Answer 1

amount of responses received after questionnaires sent out to participants

Question 2

open question

Answer 2

produce qualitative data

usually longer answer Qs

Question 3

closed question

Answer 3

produce quantitative data

usually one word answers or numbers

Question 4

closed Q advantages

Answer 4

easier to interpret
can turn into quantitative data
comparable
quick to answer

Question 5

closed Q disadvantages

Answer 5

no reasoning
forces answer that may not be true
less detailed

Question 6

open Q advantages

Answer 6

reasoning
qualitative data
wide range of answers
doesn't force answer
detailed

Question 7

open Q disadvantages

Answer 7

hard to interpret
hard to compare
time consuming to answer/interpret

Question 8

rating scales advantages

Answer 8

quick/easy
comparable
repeated easily

Question 9

rating scales disadvantages

Answer 9

interpret differently
no reasoning
people choose middle to not seem extreme

Question 10

semantic differentials

Answer 10

rating scales based on opposites e.g big - - - small

Question 11

likert scales

Answer 11

statements with different levels e.g e.agree/agree/meh/dis/e.dis

Question 12

semantic differentials advantages

Answer 12

more visual

less likely to have standard response set

Question 13

semantics differentials disadvantages

Answer 13

interpretation

no reasoning

Question 14

structured interview

Answer 14

prepared
same Qs for all participants
often closed Q

Question 15

semi structured interview

Answer 15

some prepared Qs

some Qs developed as interview goes on based on responses

Question 16

unstructured interview

Answer 16

researcher has topics but no Qs

more like a conversation

Question 17

structured interview strengths

Answer 17

prepared
easy to compare
internally reliable (standardised)

Question 18

structured interview weakness

Answer 18

closed answers

no follow up Qs

Question 19

semi structured interview strengths

Answer 19

qualitative + quantitative

follow up Qs

Question 20

semi structured interview weakness

Answer 20

harder to compare

less reliable

Question 21

unstructured interview strengths

Answer 21

lots of qualitative

participant feels more comfortable

Question 22

unstructured interview weakness

Answer 22

time consuming
low internal reliability
hard to summarise
cant compare
could be awkward

Question 23

questionnaires strengths

Answer 23

both open and closed
a lot done quickly / efficient
easy to conduct
confidential

Question 24

questionnaires weakness

Answer 24

no follow ups

low response rate

Question 25

interviews strengths

Answer 25

follow ups
no response rate
read body language

Question 26

interviews weakness

Answer 26

1 at a time - time consuming / inefficient
harder to conduct
not confidential

Question 27

split half reliability

Answer 27

questions are split into even and odd and given to participants separately to ensure both halves are contributing equally to measuring the aim

Question 28

test - retest reliability

Answer 28

when a questionnaire is repeated with some people, similar results mean better external reliability

Question 29

nominal data

Answer 29

a ‘headcount’ of number of participants who do one thing as opposed to another

Question 30

ordinal data

Answer 30

the rank order in which data can be placed. Results placed highest to lowest

Question 31

interval/ratio data

Answer 31

.similar to ordinal data but will take into account how much higher/lower each individual result is
.interval can go into negatives (e.g temperature) - ratio can’t (e.g distance)