Experiments (1) Flashcards
Types of experiment
Laboratory, Field, Quasi
lab strengths (3)
.highly controlled
.manipulate the IV
.can be replicated
lab weaknesses (3)
.cant generalise to real life setting (lack of ecological validity)
.more effort/time/money
.participant may change behaviour
field strengths (4)
.cheaper
,ecologically valid
.easy to get sample
.higher internal validity
field weaknesses (3)
.lots of EVs
.participants may have different experiences
.hard to get consent (less ethical)
.harder to replicate
quasi strengths
.high ecological validity (IV not manipulated) so true to life
.helps us study variables we cant manipulate
quasi weaknesses (3)
.difficult to conduct
.cant control some participant variables
.cant be replicated
experimental designs
repeated measures design
independent measures design
matched participants design
repeated measures strengths
.reduces participant variables
.easier to get sample - less people
repeated measures weaknesses
.order effects
.demand characteristics
independent measures strengths
.no order effects
.reduced demand characteristics
independent measures weaknesses (2)
.participant variables
.more effort to collect sample
matched participants strengths (4)
.reduced participants variables
.no order effects
.lower chance of demand characteristics
.counterbalancing
matched participants weaknesses
.more effort to find people
.cant control all EVs by matching
participant variables
characteristics of an individual that may affect results e.g age, gender, experience
situational variables
features of the research that may affect results e.g order effects
environmental factors
factors of the environment that could affect results e.g weather
demand characteristics
cues in an experiment that communicate to participants what is expected of them and may unconsciously affect behaviour
alternative hypothesis
IV will affect DV
null hypothesis
IV wont affect DV
two tailed hypothesis
IV will have significant effect on DV, but does not say direction
one tailed hypothesis
IV will have significant effect on DV, and does say direction