Secondary Data Research Methods: Analysis of Media Reports - Boepple and Thompson Flashcards
1
Q
Was Boepple and Thompson’s research qualitative or quantitative?
A
Quantitative
2
Q
How many blogs did Boepple and Thompson analyse?
A
21
3
Q
What were Boepple and Thompson researching?
A
The content of healthy living blogs
4
Q
What did healthy living blogs have to have in order for the researchers to analyse them?
A
An award
5
Q
What did the researchers find?
A
Content emphasised appearance
6
Q
How did 5 bloggers speak about being fat or overweight?
A
They spoke about it very negatively
7
Q
What did Boepple and Thompson conclude?
A
The messages in the blogs could be problematic due to their views on being overweight
