Non-Representative Sampling Methods: Snowball Sampling Flashcards
In snowball sampling, how many people will the researcher start out having access to?
One person
What is the name of the person a researcher has access to?
Gatekeeper
How does the researcher get more people into their sample over time?
They get to know the people
What type of groups is snowball sampling usually used for?
Hard to reach groups
Why is access a strength? Is it P, E or T?
Researchers are able to get to hard to reach groups. Practical strength
Why is time and cost a strength? Is it P, E or T?
The researcher does not have to find every individual participant. Practical strength
Why is representativeness a weakness? Is it P, E or T?
Due to only researching one group, it is not very representative. Theoretical weakness
Why is needing a gatekeeper a weakness? Is it P, E or T?
It can be difficult to find someone that will be a gatekeeper. Practical weakness
