Qualitative Primary Methods: Focus Groups Flashcards
What is the role of a researcher in a focus group?
To observe a group and the interactions within the group
Do researchers ask questions in focus groups?
No
What is the role of the participants in the focus group?
To talk to each other in the group about any issues which arise
What is the researcher interested in analysing in focus groups?
The behaviour of participants and their interactions with other people
When are focus groups a suitable method to use?
When a sensitive event which has been experienced by the whole group has occurred
When might focus groups not be suitable to use?
If only one individual in a group has gone through something which could be a sensitive topic, then it should not be talked about with the group