Quantitative Primary Methods: Social Surveys Flashcards
What are the aims of a social survey?
To find how people feel about a certain thing in the country
Do Social Surveys give Qualitative or Quantitative Data?
Quantitative Data
Are Social Surveys large-scale?
Yes
Name the 2 research methods used for Social Surveys?
Questionnaires, Structured Interviews
Name 2 Social Survey Studies
BSA Survey, Census
Why is Standardisation a strength of Social Surveys? Is it P, E or T?
All participants are asked the same questions. Theoretical Strength
Which survey occurs once a decade in Britain?
Census
How many houses does the Census get answered by?
20 million
How does The Census help the Government?
It helps them to plan services
Why is Standardisation a strength of Social Surveys? Is it P, E or T?
All participants are asked the same questions. This is a Theoretical Strength
Do the BSA Survey ask the same questions every time? Why?
Yes, in order to see changing attitudes in society
What is the aim of the British Social Attitudes (BSA) survey?
To see how people’s attitudes change over time
Why is consent a strength for social surveys? Is it P, E or T?
Participants give informed consent. Ethical Strength
Why is low response rate with Questionnaires a weakness? Is it P, E or T?
Less data will be obtained. It is a Theoretical Weakness
Why is Social Desirability a weakness in social surveys? Is it P, E or T?
The way questions are written could reflect bias. Theoretical weakness.
