Quantitative Primary Methods: Social Surveys - Strengths and Weaknesses Flashcards
How is Objectivity a Strength? Is it P, E or T?
Because objective methods are used. Theoretical Strength
Why are Social Surveys low in validity? Is it P, E or T?
Because questions asked are fixed and there is no expansion on them. Theoretical Weakness
If Social Surveys are low in Validity, how much Qualitative Data have they obtained?
Very little
Why is Representativeness a strength in terms of picking people for samples for Social Surveys? Is it P, E or T?
People are picked at random. It is a Theoretical Strength
Why is low response rate with Questionnaires a weakness? Is it P, E or T?
Because it means less data will be obtained for the research. It is a Theoretical Weakness
Why is Standardisation a strength of Social Surveys? Is it P, E or T?
All participants are asked the same questions. This is a Theoretical Strength
Why is Social Desirability a weakness in social surveys? Is it P, E or T?
The way the questions are written could influence participants to respond in a certain way. This is a Theoretical Weakness
Why are fewer ethical issues a strength for social surveys? Is it P, E or T?
Participants give informed consent, they remain anonymous and their answers confidential. This is an Ethical Strength
Why is the person given the questionnaire not necessarily beingn the person who has answered it a weakness? Is it P, E or T?
This means that there will be different answers to what the actual participant would have said. This is a Theoretical Issue
Why are social surveys creating Quantitative Data a strength? Is it P, E or T?
It means the data will be easier to interpret. This is a Theoretical Strength
