Quantitative Primary Research Methods: Questionnaires Flashcards
Define a Questionnaire
A set of pre-coded questions with pre-planned answers with the interviewer usually not being present
What two types of questions can a questionnaire consist of?
Closed Questions or Open Questions
What type of data is produced using closed questions?
Quantitative Data
What type of data is produced using open questions?
Qualitative Data
What are the 3 types of considerations for strengths and weaknesses? (PET)
Practical, Theoretical, Ethical
Why is access a strength? Is it P, E or T?
It means the researcher can easily get to their target population. Practical strength
How could The Census be used to support the strength of Access?
The questionnaire is given through the Post
Why is the sample being representative a strength? Is it P, E or T?
It means findings for the overall population can be generalised. It is a Theoretical strength
Which British-exclusive survey would have a representative result?
British Social Attitudes Survey
How could the British Social Attitudes Survey support the strength of Representativeness?
The research is on a large scale and done in random areas of the UK
Why is Objectivity a Strength? Is it P, E or T?
It will not affect the results of the research. Ethical strength
Why is the response rate a potential weakness? Is it P, E or T?
It is often that only 5% of questionnaires are given back. Theoretical weakness.
Why is limited verstehen a weakness? Is it P, E or T?
The researcher will not be able to understand how their participants view the world. Theoretical weakness.
Why is the researcher not knowing who actually fills in a questionnaire a weakness? Is it P, E or T?
The wrong people might fill in the questionnaire. Theoretical weakness.
