Second Quiz Page 106+107 Flashcards
What is the levels of global investment from lowest investment to highest?
- global sourcing
- exporting and importing
- licensing
- franchising
- strategic alliance - joint venture
- foreign subsidary
Global sourcing? aka? and when is it used?
aka: global outsourcing
def: purchasing materials or labor from around the world wherever it is cheapest
used: managers who want minimal investment in global markets
exporting?
making products domestically and selling them abroad
importing?
getting products from abroad and selling them domestically
licensing?
when an organization gives another organization the right to make or sell its products using its technology or product specifications
franchising?
when an organization gives another organization the right to use its name and operating methods
strategic alliance?
partnership between an organization and foreign company partner(s) in which both share resources and knowledge in developing new products or building production facilities
joint venture
specific type of strategic alliance where the partners form a separate, independent organization for some business purpose
foreign subsidary? def and the two ways it can be managed and their def
def: directly investing in a foreign country by setting up a separate and independent production facility or office
two ways to be managed:
multidomestic organization: local control
global organization: centralized control