Public Relations [9] *G11 Flashcards
Public relations is a …. communication
Two way
Internal marketing aka
Inbound marketing
New approach to getting message across aka
integrated marketing communication function
Public relations is management of
Management of communication between business and stakeholders.
AKA reputation management
PR aka
Reputation management
Does PR require the purchase of media
No
How does public relations open communication channels between different stakeholders by being proactive? *2
*PR will preempt negative publicity by ensuring clear and honest communication with stakeholders after identifying a possible problem
*PR is used to make news about a product. Or event to create excitement.
Purpose of PR *2
*change people’s perception towards the business
*creates a positive image
What should PR be if it wants to be successful *6
*Planned
*Deliberate
*a management function
*involve 2 way communication *promote performance
*be in the interest of the public
Explain planned (1)
PR must be aware of internal and external factors that can affect communications
Explain deliberate (2) *1+3
Intentional communication with stakeholders ensures that:
*it gains understanding of stakeholders perceptions
*influences desired group
*feedback can be collected
Explain a management function (3) *2
*PR is a tool that can assist management with problem solving
*Therefore, it should be part of a businesses strategic planning
Explain two-way communication (4)
It is vital that the business lists to stakeholders concerns so the business can respond effectively
Explain promote performance (5) *2
*Business policy must be properly communicated and understood *people are more likely to buy something if they get a logic behind it
Explain be in the interest of the public (6)
PR ensures stakeholders understand that business activities are one of mutual benefit to the business and themselves