Creative Thinking+Problem Solving C6

Question 1

What factors contribute to problems management face on a daily basis *3

Answer 1

*rapid change
*demands
*competitive markets

Question 2

What is creativity in a business context *2

Answer 2

The development of creative advertisements* to capture the attention of the target market*

Question 3

Examples of creativity in a business context *3

Answer 3

*breaking down + rebuilding concepts to gain insight into problems
*differentiating from competitors to gain competitive advantage
*rejecting obvious - to find solution that’s not yet been considered

Question 4

Sustainability

Answer 4

Using minimal resources to create profit and save for the future

Question 5

Importance of creativity in a business context *min 4 max 6

Answer 5

*do not operate same way as before bc market is always changing
*trends come and go so constantly come up with new products
*avoid solving problems logically - cannot solve new problems with old methods
*to increase productivity
*intrapreneurship should be encouraged
*innovate by creating something never seen beforehand

Question 6

Elements in the four pillar approach

Answer 6

*fluency
*flexibility
*originality
*elaboration

Question 7

Fluency *2

Answer 7

Ability to produce different ideas* through creative thinking and brainstorming*

Question 8

How does fluency help a business 2*

Answer 8

Allows the business to come up with different plans* and establishes what is needed to make the operation a success

Question 9

Flexibility *2

Answer 9

To look at concepts from different perspectives* and implications of small changes*

Question 10

How does flexibility help the business *2

Answer 10

*flexibility allows the business to adapt to internal and external changes
*allows business to come up with strategised reactions to change/problems

Question 11

Originality

Answer 11

Ability to develop unique ideas that have the edge of newness and creativeness

Question 12

How does originality help the business

Answer 12

Makes creativity thrive as it involves coming up with something not seen before

Question 13

Elaboration

Answer 13

Is about adding detail and depth to different solutions

Question 14

How does elaboration help the business *3

Answer 14

Creatively coming up with possible scenarios* that provide info on how the goal will be achieved* and how solutions will be found*

Question 15

What is the four pillar approach a approach to

Answer 15

Creativity

Question 16

Name the 3 problem solving styles

Answer 16

Four pillar
Scamper
Force filled analysis

Question 17

How does SCAMPER help a business*

Answer 17

It helps a business generate new ideas* by encouraging a business to think about how it can improves the existing product/service*

Question 18

What does SCAMPER stand for

Answer 18

Substitute
Combine
Adapt
Modify
Put a new use
Eliminate/elaborate
Reverse

Question 19

Substitute

Answer 19

What other process/material/supplier can be used

Question 20

Combine *2

Answer 20

*what would happen if 2+ features were combined
*can it be combined with other products

Question 21

Adapt*2

Answer 21

How can product be adapted to be more reliable* or environmentally friendly*

Question 22

Modify

Answer 22

How can it be modified to be better (colour/speed/size/taste)

Question 23

Put to a new use*2

Answer 23

*how else could it be used
*could wastage be recycled

Question 24

Eliminate or elaborate

Answer 24

what features should be added/taken away

Question 25

Reverse *2

Answer 25

*Change in layout/production
*What impact will change in layout make

Question 26

What is force field analysis *3

Answer 26

The Force Field Analysis is a problem-solving decision-making tool* that helps a business to weigh up the forces
for and against* implementing a new idea or project.*

Question 27

How does FFA help management

Answer 27

It helps management understand and motivate reasons behind decisions made

Question 28

Examples of forces that can promote/hamper change *min 3 max 5

Answer 28

*resources of the business
*people and their attitudes
*values and needs
*legislation
*competitors

Question 29

What are the steps in the force field analysis *5

Answer 29

1. Define the problem
2. Define the change objective
3. Identify driving forces
4. Identify restraining forces
5. Develop a change strategy

Question 30

Explain step 1 in FFA

Answer 30

1. Define the problem – What needs to change in order for the business to reach its objectives?

Question 31

Explain step 2 in FFA

Answer 31

2. Define the change objective – What is the ideal outcome/result?

Question 32

Explain step 3 in FFA

Answer 32

3. Identify driving forces – What are the factors that support the change?

Question 33

Explain step 4 in FFA

Answer 33

4. Identify restraining forces – What are the factors that resist the change?

Question 34

Explain step 5 in FFA

Answer 34

5. Develop a change strategy – make a decision as guided by the strongest forces.

Question 35

Obstacles to creative thinking *min 5 max 7

Answer 35

*only one correct answer- no solution bc no other idea
*lack of sleep - limits creativity and efficiency
*routine/logical thinking - limits creative thinking bc “logic”
*mindset of thinking creativity is not needed stifles ew ideas from being considered
*I don’t have time to be creative - avoids making time to think about better way to do job
*not my idea, not a good idea - limits creativity and possibilities
*im not creative- not doing something because of not allowing yourself to do it

Question 36

What is indigenous thinking *2

Answer 36

Local knowledge and way of thinking* unique to a particular culture or society*

Question 37

What does indigenous knowledge include *3

Answer 37

*skills
*know-how
*experience and insight of
a particular group of
people

Question 38

skills, know-how,
experience and insight of a particular group of
people can be
applied to develop a…

Answer 38

Sustainable product/service

Question 39

How can indigenous thinking help a business *3

Answer 39

It creates a competitive advantage* by offering a unique product to people who have not seen it* because it is not their way of living*

Question 40

How can indigenous thinking pose a threat to a business

Answer 40

They are competing in a market unfamiliar to them