Creative Thinking [5] *G10 Flashcards
What is creative thinking
*the ability to consider something in a new way
*looking at situations and suggesting unique solutions
What’s the 3p creativity model
Person + Process + Product
Is creativity a skill that can be taught?
Yes, via expertise, motivation and creative thinking skills
Explain: expertise
Characteristic of creative person
Ones knowledge, skills and experience that can be applied to a certain situation
How is knowledge, skills and experience gained
*Training
*Tasks performed in previous situations
*Interactions with people
Explain: motivation
Characteristic of creative person
A catalyst that encourages one to be creative.
*Wanting to work towards a problem until it’s solved
Explain: creative thinking skills
Characteristic of creative person
Ability to analyze situations in particular ways and different ideas to solves a problem
What are the creativity steps
- Identify idea
- Ensure idea is understood
- Turn idea into good/service that can be sold for profit
- Ensuring effort isn’t stolen (protection)
What’s the importance of creativity in the business
- Goods/services must be crated to satisfy needs and wants of customers
- To avoid competitors having competitive advantage
- To increase productivity
- The business can only take control of the future if it innovates
Name the three main problem solving techniques
- 5W and H
- Association
- Problem reversal
Name the ways to come up with a product
- finding a better way of producing a product or service
- developing a completely new product
- incremental changes to and existing product
- fundamental changes to an existing product
- changes in tech
What are patents
The protection of new goods and services that didn’t previously exist
Licensing
Know how that can be licensed to others in return for payment
Trademark
A logo or name associated with a particular business.
Registration = the sole right to use a particular logo or name
Unlawful competition
A law that prevents a bs form conducting itself in a manner that confused customers into believing its the original bs
Copyright
Intellectual property that gives owner the right to distribute specified work
It prevents people form copying work without permission
Indigenous thinking is what
Ways of seeing, knowing and producing things that’s been passed down for generations
How can indigenous thinking creat3 a comepitive advantage
Solve problems in unique ways others bss don’t know so it has an advantage since it’s the only one that conducts bs in that manner
What’s the three Ps function
A simplistic way of explaining creativity from an entrepreneuroural point of view
Explain 5W and H technique
Asking questions when faced with a problem
Who, what, where, when, why, how
Explain Association technique
Identifying links between related or unrelated concepts to solve a problem
E.g green > peace
Explain problem reversal technique
Looking at the idea/problem in reverse from
1.reversing form
2.asses what otherd are doing
3.use 5W and H technique
4.change direction of perspective
5.assess results
Patentable ideas are
Patentable:
-new service
-new product
-new production method
Non patentable ideas are
-mathematical methods
-fashion designs
-architectural designs
-investment and insurance schemes
-business methods (credit, stock control)
