Entrepreneurship [2] *G10 Flashcards
Entrepreneur definition
A person who spots an opportunity and takes advantage of it to establish a business
Name some push factors [4]
Unemployed
Job security
Can’t find a job
Disagreement with current employer
Name some pull factors [4]
Independence
Recognition
Self actualisation
Personal employment and wealth
Name the characteristics of an entrepreneur [7]
Opportunity seeking
Creativity and innovation
Risk tolerance
Determination and preserversence
Self reliance
Flexibility
Motivation
Opportunity seeking as a characteristic
Seeking opportunities
Finding better ways to satisfy customers while making profit
Creativity and innovation characteristic
Identifying an new and effective way of delivering products/services
Two ways of delivering a product (creativity and innovation)
*making customers aware of a new product they don’t know about yet
*offering a product that satisfies existing needs
Risk tolerance characteristic
Be willing to take risks (personal,financial) to make a business successful
How to minimise risks
Ensure research has been done before starting a business
Determination and perseverance characteristic
Making sacrifices and being determined on goals to overcome challenges
-takes a lot of time energy and resources to make a business successful
Self reliance characteristic
-making own decisions
-not depending on others
Flexibility characteristic
Adapting to change
Good management tasks are required to adapt to change
(Communication, coordination, delegation,motivation, decision making )
Motivation characteristic
-internal drive that pushes one to succeed
-taking responsibility for actions
Entrepreneurial venture characteristics
Innovation, growth potential, sound objectives
Innovation - entrepreneuroural venture
Looking for new, better and creative ways of satisfying customers
Growth potential - entrepreneuroural venture
Entrepreneur looks for ways to grow by innovating and offering products to a broader target market
Sound objectives - entrepreneuroural venture
Formulates clear objectives and works towards them
E.g entering new markets, developing existing markets
Types of entrepreneurs
Techno
Social
Tourism
Environment