Business Related Information [4] *G10

Question 1

What’s data

Answer 1

Raw information that doesn’t have meaning yet
Collection of production figures, sales numbers, etc.

Question 2

What’s information

Answer 2

Data that’s been processed in a a way that makes in meaningful and valuable

Question 3

Data info pyramid

Answer 3

(Desending)
Knowledge and wisdom
Information
Data

Question 4

What’s primary research

Answer 4

Original research conducted by the business
E.g interviews, questionnaires, observations

Question 5

What’s secondary research

Answer 5

Available data collected by another researcher
E.g trade associations, research companies, business’s own research department