Psychology- chapter 14 Flashcards
Social psychology
studies nature & causes of behaviour/ thoughts in social settings
attitudes
behavioural tendencies expressed by evaluations positive or negative of people/ places/ things
A-B problem
attitudes (A) don’t always predict behaviour (B)
factors affecting likelihood that attitude can predict behaviour
specificity, strength of attitudes, interest, accessibility
attitude formation
genetics, observational learnings, cognitive appraisal
elaboration likelihood model
how people respond to persuasive messages by:
1) central route: consideration of arguments
2) peripheral route: objects associated with positive or negative cues
persuasive message
emotional messages are more persuasive than factual ones
mere-exposure effect
repeated exposure to things enhance people’s appeal
fear appeal
people are informed of risks rather than benefits
persuasive communicator
persuasive people have : expertise, attractiveness, trustworthiness, similarity to audience
selective-avoidance
avoid information that is inconsistent with attitude
selective exposure
see information consistent with ones attitude
positive context of message
increases likelihood of persuasion
resistant to social pressure traits
high self-esteem & low social anxiety are more resistant to social pressure
cognitive-dissonance theory
people are motivated to make their beliefs, attitudes, & behaviour consistent
Festinger & Carlsmith study
participant were payed money to convince a stranger certain boring tasks were interesting, those who were paid little to lie rated boring tasks more interesting rather than those paid a lot to lie due to effort justification
prejudice
attitude towards a group leads people to evaluate members of the group negatively
discrimination
behaviour directed towards a group
stereotypes
beliefs about the attributes of individuals who belong to a particular group
sources of prejudice
dissimilarity, resource competition, social learnings, information processing, social categorization
intergroup content theory
equal status & common goal meetings between conflicting groups reduces prejudice/ stereotyping/ discrimination