Product Proposal Flashcards
a product proposal must have
A consumer profile
Product purpose
Product specifications
consumer profile
Consumer is a person who purchases or uses goods, products and services
Information that would be found
Demographics
Age
Gender
Income
Psychographics
Personality
Values
Opinions
product purpose
When designing new products developers need to be very clear and decided upon the product
Respond to consumer needs
Ensures the product will meet consumer needs
product specifications
Al the information required to produce the product
Includes
Packaging
Nutritional info
Machinery
types of data
Qualitative data
Quantitative data
qualitative data
This can also be called sensory analysis
Can describe:
Appearance
Aroma
Texture
Flavour
quantitative data
Features that can be scientifically measured and usually have a number attached
Volume
Size
Viscosity
Nutrient content
