Consumer Concerns Relating to Food Promotion

Question 1

AANA

Answer 1

Australian Association of National Advertisers
Is the peak national body championing the interests of Australian advertisers
The AANA codes exists as part of a industry self-regulation meaning that instead of government regulation, the industry has agreed the standards it will meet

Question 2

key elements

Answer 2

general principles
content and presentation
advertising techniques
parental engagement
regulatory and compliance measures

Question 3

general principles

Answer 3

make it true, decent and respect privacy of children

Question 4

advertising techniques

Answer 4

dont use kids imagination, pester power and make sure products are clearly identifiable

Question 5

content and presentation

Answer 5

keep it safe and aviod tereotypes

Question 6

parental engagement

Answer 6

adverts shouldnt undermine parental authority

Question 7

regulatory and compliance measures

Answer 7

this code isnt law but it should be followed

Question 8

main concerns

Answer 8

advertising directed at children
product placement at supermarkets

Question 9

advertising directed at children

Answer 9

these have influences on eating habits, can emphasie fun over nutritional value, incur pester power and may be ethically unjust

Question 9

product placement at supermarkets

Answer 9

this can manipulation buying behaviour, promote unhealthy choices and use price strategies to increase sales