product development Flashcards
1
Q
What is the PROCESS of product development (8)
A
IDEA - DEFINE IT - TEST IT - DESIGN IT - BRAND IT - FUND IT - MAKE IT- LAUNCH IT (sell)
2
Q
the first step in identifying a good business opportunity is to look for many opportunities
A
IDEA GENERATION
3
Q
Once you generate a number of business opportunities and ideas, the next step is to select and screen this
A
screening business ideas
4
Q
The next step is to conduct a ___ to determine the strengths, weaknesses, opportunities and threats
A
swot analysis
