Problem 5 - decision making Flashcards
neglecting base rate
- base rate info: relative frequency with which an event occurs or an attributer is present in the population
- > often people ignore base rate info
heuristics and biases
-cognitively undemanding ad can be used very rapidly
fast and frugal heuristics (3)
1) representativeness
2) recognition
3) availability
Availability heuristics
- estimating the frequencies of events on the basis of how easy/difficult it is to retrieve relevant information from LTM
- > availability-by-recall mechanism
- > fluency mechanism
Availability-by-recall mechanism
- actually recalling stuff
- certain number of instances for example
fluency mechanism
- judging something by deciding how easy it would be to bring relevant instances to mind
- NOT actually retrieving them
representativeness heuristic
- we estimate the likelihood of an event by comparing it to an existing prototype that already exists in our minds
- prototype=what we think is the most relevant or typical example of a particular event or object
-assumption that representative or typical members of a category are encountered more often
BUT: Just because an event or object is representative does not mean its occurrence is more probable
example representativeness heuristic
- you are given a description of an individual
- estimate probability he/she has a certain occupation
- > you would estimate probability in terms of similarity between individuals description and your stereotype of that occupation
conjunction fallacy
- mistaken belief that the probability of a conjunction of two events (A and B) is greater than the probability of one of them (A or B)
- seems to involve representativeness heuristics
recognition heuristic
- if one of two objects is recognized and the other is not
- > infer that the recognized object has the higher value with respect to the criterion
- using take-the-best strategy
example recognition heuristic:
- presenting 2 city names
- > deciding which one is larger
- we choose the city we know the name of as bigger even if we have no knowledge about the actual size
take-the-best strategy
- 3 components
1) search rule: search cues
2) stopping rule: stop after finding a discriminatory cue
3) decision rule: choose outcome
Biases (5)
1) hindsight bias
Biases (5)
1) hindsight bias
2) overconfidence
3) confirmation bias
4) omission bias
4) anchoring
Confirmation Bias
-tendency to search only for information that confirm one’s initial beliefs or hypotheses
Anchoring
-relying too much on an initial piece of information offered
overconfidence
- rejecting any help
- weighting own intuitions more heavily than objective information
- people’s impression of their own accuracy inflated