lecture 6- part: decision making and the brain Flashcards
1
Q
neuroeconomics
A
- interdisciplinary
- neuroscience
- experimental and behavior economics
- cognitive and social psychology
- explanation of human decison making
2
Q
simple choice theory
A
- we always choose the simplest kind of choice when making a quick decision
- by creating value we make simple choices
- ventromedial PFC
3
Q
chocolat experiment
A
- threshold of decision making
- the longer u see an object
4
Q
why lindt?
A
- choose last item u saw (0.75)
- choose the item you looked at the longest
- left looking bias -> left choice bias
5
Q
where is our self control situated ?
A
- self control eaters are more likely to eat the healthy food, even though everyone likes helthy food more
- no self control eaters still eat fires even thought they dont like it
- self control:
- no self control:
6
Q
brain activities
A
- vm PFC -> correlations with goal values (health vs. taste
- left DLPFC -> greater activation for self-controlled dieters
7
Q
Morality
A
-do emotional appraisals have different brain activation than ..?
- emotional processes: r Insula, l STG, ACC
- utilitarian : r TPJ, l vlPFC, dmPFC
