Pre-released statement: Key terms

Question 1

Avatar

Answer 1

An icon or figure representing your ideal customer/client. A business may have multiple avatars representing several target demographics

Question 2

Pressure group

Answer 2

A group of individuals with a common concern (like environmental protection) who seek to place demands on organisations to act in a particular way or to influence a change in their behaviour

Question 3

Biodegradable

Answer 3

A material used in the production of a good that can be broken down naturally within the environment and is therefore environmentally friendly

Question 4

Chain (of a business)

Answer 4

A group of stores (two or more) which possess the same brand name, adhere to the same corporate policies, sell the same products and are owned by the same parent company

Question 5

Recycling

Answer 5

The process of turning used materials into new products

Question 6

Social media influencer

Answer 6

A user on social media with a large following, who has established credibility in a specific industry