4.6 - International marketing

Question 1

Business etiquette

Answer 1

refers to the mannerism and customs (traditions) by which business is conducted in different countries

Question 2

Demographics

Answer 2

is the study of population trends in relation to its impacts on international marketing

Question 3

Globalisation

Answer 3

Is the integration and interdependence of the world’s economies, resulting in cultures and tastes converging at an accelerating pace.

Question 4

International marketing

Answer 4

Is the marketing of an organisation’s goods and services in overseas countries

Question 5

Opportunities

Answer 5

Are external factors that can create business prospects or openings for a firm’s growth and development in international markets

Question 6

Threats

Answer 6

Are external factors that create challenges and obstacles for businesses wanting to expand and operate in overseas markets

Question 7

Pan-global marketing strategy

Answer 7

Markets a product the same way in all markets

Question 8

Localised strategy

Answer 8

adapts the marketing mix for local conditions

Question 9

Protectionism

Answer 9

The implementation of policies restricting imports through various methods to shield domestic industries from external. competition

Question 10

FDI (foreign direct investment)

Answer 10

An investment from a party in one country into a business or corporation in another country

Question 11

Glocalisation

Answer 11

A product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market