4.3 - Sales Forecasting Flashcards
Correlation
It is a statistical process of establishing a relationship (or connection) between two or more variables
Extrapolation
Is a sales forecasting technique that makes future predictions of sales (units or $) based on correlations and trends identified from using past data
The line of best fit
Is a linear line used to study the nature of the relationship between two variables
Negative correlation
Exists if the values of one variable in a data set increases whilst the values of another variable in the data set decreases.
Positive correlation
Exists if the values of both variables in a data set move in the same direction
Sales Forecasting
Is a quantitative technique used to predict a firm’s level of sales revenue over a given time period
Scatter diagram
Is a visual statistical tool used to show the relationship or correlation between two variables, such as marketing expenditure and sales revenues
Time series analysis
Is a statistical technique used to identify trends in historical data, such as the figures for a firm’s monthly sales revenues