4.5(e) - People Flashcards
The seven Ps of the marketing mix
1
Q
Goods
A
are physical or tangible products, such as smartphones, toys, books and clothes
2
Q
People
A
are the employees who interact with customers, thereby delivering the service to customers
3
Q
Service
A
is an intangible product supplied by a business, such as bus rides, library facilities, theatre shows, insurance policies and haircuts.
4
Q
The Seven P’s model
A
refers to the marketing of services which includes three additional Ps (People, processes and physical evidence) in addition to the traditional 4 Ps in the marketing mix (product, price, promotion and place)
