4.5(f) - Processes Flashcards

The seven Ps of the marketing mix

1
Q

After-sales care

A

are services that are offered following the sale of the product, such as free installation, maintenance services, technical support and warranties

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2
Q

Customer care

A

refers to the degree of attentiveness, care and politeness of staff towards their customers in the delivery of a good or service.

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3
Q

Delivery processes (or delivery services)

A

Refer to the means of transporting goods from a source location to a customer in another location, such as their home or place of work.

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4
Q

Payment methods

A

are the ways in which businesses offer their customers the convenience of different methods of payment for the purchase of goods and services including cash, cheque, bank transfer and/or credit card.

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5
Q

Processes

A

are the ways in which a service is provided or delivered, including payment systems, queuing times. after-sales care and delivery services

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6
Q

Viral marketing

A

refers to organic or word-of-mouth marketing information about a good or service which spreads exponentially using Internet and telecommunications technologies

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7
Q

Waiting time

A

refers to the average length of time it takes for customers to be served.

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