Part 2: Types of Info Systems, 2.1 Data Visualization

Question 1

Big Data

Answer 1

Large volumes of data:

• Can be analyzed to predict customer behaviour
• Improve business processes
• Find hidden patterns

Question 2

Business Intelligence

Answer 2

Focused on metrics:
Measure past performance & guide business planning

Based on querying & reporting on organizational data

• What happened?
• How often?
• What are the required actions?

Question 3

Business Analytic’s

Answer 3

Exploring & Analyzing internal and external data:

• Improve decision making
• New insights
• Understand business performance
• “Will trends continue” ? & predicts what will happen next . . .

Question 4

Sources of Non-Financial Information

Answer 4

Web & location-based support
ie. Google maps

Social Media

Question 5

Associative Information

Answer 5

How preferences between unconnected items can be mined to determine likes/dislikes
Amazon uses this to show similar items

People can “tag” social media posts