Paper 1 Social influence Flashcards
What are the three types of conformity that researchers have identified?
Compliance
Internalisation
Identification
what are the types of social influence
normative
informational
conformity?
tendency to change our behaviour in response to majority pressure
compliance?
change in behaviour WITHOUT change in opinion
identification?
the want to identify with a particular group as we value the group. this leads to publicly changing our views/behaviour though we don’t agree in private
internalisation?
change in behaviour AND opinion as we adopt a particular group this is a PERMANENT change
shallowest form of conformity?
compliance
deepest form of conformity?
internalisation
Asch aims?
to measure the extent that people conformed to other’s opinions, especially if the others were indeed wrong
Asch?
1951
Asch baseline procedure?
who? 123 American males
what? 1 genuine P and the rest were confederates genuine P answered last/ 2nd last in group of 6-8
how? shown 3 comparision lines of different lengths and given 1 stimulus line to answer which one it correlates to
Ps would deliberately give the wrong answer.
Asch results?
75% conformed at least once
naive Ps conformed 36.8%
Asch findings?
there are high levels of conformity when the situation is unambiguous
Asch variations?
group size
unanimity
task difficulty
Asch group size?
who? 1-15 confederates 2-16 groups
results? curvilinear relationship
3 Cs meant conformity rose to 31.8%
above this conformity rate leveled off
why? people are sensitive to other’s opinions
Asch unanimity?
who? 1dissenting confederate which always disagreed with majority
results? conformity decreased on average to less than 25% IF majority was unanimous
why?
dissenter enabled naive participants to act more independently
Asch task difficulty?
what? line judging task made harder as stimulus line + comparison lines are closer in length
results? conformity increased
why? due to the situation being more unambiguous, Ps look to others for guidance (ISI)
Limitations to Asch?
task was artificial so demand characteristics were at play meaning no generalisation
little application as androcentric so little knowledge on women and other cultures
ethical issues as no informed consent + deception
Strength to Asch?
other evidence such as Lucas et al to support findings
2006, students conformed more when given harder math questions to wrong answers
ALTHOUGH conformity is more complex e.g. individual factors (confidence) interact with situational ones (task difficulty)
normative social influence?
when we desire social approval so we agree with the opinion of the majority
feel uncomfortable
informational social influence?
we believe a particular opinion is right (due to desire to be right) so we agree with the majority
situation is ambiguous/ crisis
Example of NSI?
Asch 1951
Example of ISI?
Lucas et al 2006
Counterpoint to ISI research support?
dissenter may reduce power of NSI OR ISI therefore they are hard to separate and operate together within real world