Paper 1 Social influence Flashcards
What is conformity
Conformity is a type of social influence that can be described as changing your behaviour to go along with the group even if you do not agree with the group.
what is internalisation
When an individual changes their behaviour to fit in with a group publicly while also agreeing with them privately.
This is the strongest form of conformity as the group beliefs become part of the individual’s belief system.
What is compliance
When someone votes differently in public then they do in private to avoid social disapproval
what is identification
when someone conforms to the demands of a given social role in society.
What are the three types of conformity that researchers have identified?
Compliance
Internalisation
Identification
what are the types of social influence
normative
informational
what is normative social influence