nudge theory

Question 1

why does just information not work

Answer 1

it assumes equal access to information presented, can lead to victim blaming (marmort 2002)

Question 2

what is more effective measures

Answer 2

sub-conscious levels
altering environment

Question 3

what report found the more effective measures

Answer 3

foresight report 2007

Question 4

what is a nudge ?

Answer 4

subtly alter the environment to enhance capacity for subconscious self interest behaviours

Question 5

what does lycett 2017 say about nudge theory

Answer 5

capability for sub conscious self interested behaviours without limiting chose or possibility

Question 6

what does marteau say about nudge theory

Answer 6

aligned with the belief that health decision making is influenced by autonomic nervous system responding to cues in the environment rather than premeditated interpretations of information

Question 7

what is choice architecture

Answer 7

influencing behaviour across populations and communities thru altering the environment

Question 8

what is thaler and sunstein architecture approach

Answer 8

‘choice architecture’ which alters
behaviour in an individual/s without prohibiting their options in any way, or
offering tangible economic incentives

Question 9

what are the details of the meta analysis of nudge (Arno and Thomas 2016)

Answer 9

42 studies 15% increase in healthy eating

Question 10

what does behavioural research show about people

Answer 10

Behavioural research around decision making “shows that individuals are not the kind
of rational, advantage seeking decision makers which some rational choice models
predict”

Question 11

what is a more effective strategy to nudging

Answer 11

creating an environment where people are able to choose health

Question 12

what did workplace qualitative research show about 3 large employers

Answer 12

The culture of desk based working needs to be re-written by the leaders and
managers within the organisation.
* Individuals do not change their daily habits easily
* Set new expectations and grant autonomy

Question 13

findings of qualitative research

Answer 13

52% of individuals in one sight and 28% in other changed behaviours

Question 14

did the research work ?

Answer 14

individual choice, responsibility and possibility were successful

Question 15

what is one criticism of the nudge approach ?

Answer 15

difficult to asses impact (holland)
inconsistency in measuring effect (Quigley)
Europeans were apposed to subliminal messaging (Reisch)

Question 16

Another criticism of nudge theory

Answer 16

relayed too heavily on marketing
Kelly and barker stated successful change comes from wider approach

Question 17

what does lycett 2017 say about the unique approach

Answer 17

suggests that whilst nudges may
alter immediate behaviours (in this case food choices) it is unclear whether the changes
will be sustained, or, whether they will improve body weight.