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Biology > Non-fiction > Flashcards

Non-fiction Flashcards

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1
Q

The methods of communication used to reach large numbers of people at the same time-TV, newspaper, radio, magazine, films, books, the internet

A

Mass Media

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2
Q

Popular culture includes the active ways we include popular culture products and experiences in our daily lives . When we display posters of actors or sport start in out bedrooms or lockers, collect ticket stubs from a rock concert exchange gossip with friends about movies, TV shows, and rock bands, and surf the internet, we are actively involved with popular culture

A

Popular Culture

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3
Q

Any form of reproduced communication, from a book, film, or CD, to an as, a toy, or a T-shirt

A

Media Text

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4
Q

To take apart, analyze, or break down a media text into its component parts in order to understand how and why it was created

A

Deconstruct

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5
Q

Canadian communication expert observed each medium has its own unique rules or its own bias. Built-in bias of each medium, the nature of the message delivered differs in each medium we encounter

A

Marshall McLuhan

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6
Q

In the media, the storyline and content are not only things that create meaning in a text. The form of each medium also affects the meaning. For example, television ay stress the visual aspect of the story, radio may favour live interviews and commentary, while newspapers may provide a more detailed background information. Because of each medium’s unique characteristics, there will be inevitable differences among them, even when the media are telling the same story

A

The Medium is the Message

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7
Q

A television U.S presidential debate in 1960 illustrates the difference between radio and television. Those who heard the debate on radio believe that he won the debate, while the other person was cool and assured. The radio audience could not see what the men looked like and so, to them he seemed to win. More people watched the debate then listened to it on the radio, and the other person won the election

A

Richard Nixon and J.F. Kennedy

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8
Q

Are the familiar and predictable forms and techniques used by media to communicate certain ideas or to convey a desired impression

A

Codes and conventions

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9
Q

Includes camera angles, sound and lightning

A

Technical Codes

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10
Q

Includes the language, dress, and actions of character such as using a clench fist to portray anger

A

Symbolic Codes

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11
Q

Some people love horror films, while others prefer comedies. These film types are called “genres.” A genre is a category of form of film in which the subject matter to other films of the same type.

A

Film Genres

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12
Q

We each have a set of beliefs about the world. We use our own set belief to define happiness, success, and mortality. The term for this set of beliefs is “Ideology”

A

Ideologies and Values

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13
Q

If our interpretation of the message agrees with the dominant view. If our interpretation disagrees with the dominant view.

A

Preferred Readings and Oppositional Readings

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14
Q

The following facts will help you realize the extent to which the media are “big business.”

A

Media Facts

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15
Q

In 1944-45, Oprah Winfrey earned 146 million (US)

A

From her talk show and related activities

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16
Q

The largest provide of cable service in Canada, also own Maclean Hunter, Roger Cantel Mobile Communications Inc., YTV, Rogers Pay-Per-View, and Rogers Broadcasting Ltd, was?

A

Roger Communications Inc.

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17
Q

Of the 33.6 million newspapers sold in Canada each week, three companies sell more than half of them: Souham Inc., Thomson Corp., and

A

Toronto Sun Publishing Corp

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18
Q

The media deliver audiences sponsors, and this sponsors then pay for advertising pays for making the media text. For example, a television series needs at least 10 million North America viewers to stay on air. If the audience numbers drop, the show is cancelled. If the audience grow large enough, the show will be renewed for another season

A

Target Audience

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19
Q

Our age, gender, social, and financial position, family, and life experience can shape our response to the media. Young fans listening to rap or heavy metal music see or hear a media text, our response is based on the unique elements of our personality and background. For example, many women read Harlequin Romances despite the common beliefs that these books are sexist and demeaning to women.

A

Active Audience

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20
Q

In advertising and other media, women are sometimes portrayed in poses that physically subordinate them to men. Men are often shown in a dominant position and in control of the situation being portrayed

A

Superiority and Domination

21
Q

Rather than using full body shot, advertising often chooses to dismember women’s and men’s bodies and market their separate parts: slim legs, large chest, firm buttocks. This process is often referred to as objection

A

Dismemberment

22
Q

In some cases, women are depicted in contorted position looking foolish or silly. Men are often portrayed as serious, brooding, and introspective.

A

Closing and Exaggeration

23
Q

Male approval in some advertisements, women are receiving male approval as their sole measure of achievement. Many males are depicted in the media approve only one thing sexually attractive and available women

A

Male Approval

24
Q

Lower in pitch than women’s, are often used in television commercials. A male voice adds authority to the message being delivered. Women’s are gaining access to positions of authority to use of female voiceovers os reflective of change

A

The Voice-Over

25
Q

Advertisers have often used sex to sell products, even when the products being advertised has nothing to do with sex. Car, alcohol, soft drinks, and jean ads often market women’s bodies as well as the actual products being advertised

A

Irrelevant Sexualization of Women and Girls

26
Q

There are eight elements: models, setting, copy, sound, story colour, point of view, and details

A

Emotional Appeal

27
Q

Each genre follows its own unique set of codes and conventions

A

Televison Genres

28
Q

A type or style of television program such as situation comedy, or drama.

A

Genere

29
Q

Encompasses the marketing team within an organization and includes all of the outside factors of marketing the affect the team’s ability to develop and maintain successful customer relationships with their targeted customer group

A

Marketing Environmental Awareness

30
Q

Began as a small group determined to do one thing: stop a nuclear weapon from being tested off the Alaskan coast. They key lesson for the founders was not impact of their actual confrontations, but the public awareness was that the confrontations produced

A

Greenpeace

31
Q

The shop is a very successful, British based global corporation that operates a chain of cosmetic stores in 44 countries, including Canada. They’re highly publicized commitment to human, animal, and environmental rights. The shop insists on manufacturing only “environmental responsible” products that have not been tested on animals. The shop has developed its own campaigns to educate its customer about various social and environmental issues

A

The Body Shop

32
Q

Televison news is basically a head-line service that provides you with the basic minimum of information that you need. I would hate to thin that anyone is relying just on television news

A

Reporting News

33
Q

News is transmitted very quickly today and stories quickly give way to new events. The issue or event must be current, or the story must contain new information about it

A

Timeliness

34
Q

How close to home is this new item? We are often more interested in stories that happen on out doorstep

A

Proximity

35
Q

We are most likely to pay attention to news about world leaders and celebrities we recognize than to news about people we don’t know. We are also often interested in local people, even if they are not famous

A

Prominence

36
Q

We are also moe interested in news about items that affect us directly, for example, a tax increase, a heat wave, or a series of crimes in the neighbourhood.

A

Consequence

37
Q

Touching or funny stories that deal with our basic-needs, clothing, food, shelter, affection – will always interest us. Some of the more predictable players in these stories include children, animal, or long-lost relatives finally reunited

A

Human Interest

38
Q

Visual images because they add interest to a story to make it easier to believe-after-all, a photograph cannot lie, can it? But two photographs of the same event can tell very different stories

A

Visual News

39
Q

A type of narcissism where an individual has an inflated self-love of his other own in group, where an “in group” is a group in which an individual is personally involved

A

Collective Narcissism

40
Q

Common in the coverage of developing countries, it also appears in coverage of event closer to home. Less dramatic stories, with less visual interest, are usually cut to buried late in broadcast or publication

A

Diaster Pornography

41
Q

Today’s media mogul, whereby a magazine article generates a TV series, a movie screenplay, a sound track, a hit single, cable re-runs and worldwide distribution of videocassettes. All the companies and players involved are, of course, owned by the mogul. At a time when some developing countries, like Brazil, India, Korea and Uruguay are becoming prolific media and news, producers, there might be a real chance of realizing the 1970s dream of reversing the North-South flow of information

A

Dominant Technology

42
Q

False information deliberately spread in order to influence public opinion

A

Disinformation

43
Q

Withdraw from commercial or social relations with (a country, organization, or person) as punishment or protest

A

Boycott

44
Q

The news media can direct public opinion by the simple selection or rejection of a photograph

A

Selected Images

45
Q

To describe a person or group as completely evil, deserving of no sympathy or understanding

A

Demonize

46
Q

Idea, information, or rumours spread deliberately to help a cause or to damage an opposing cause

A

Propaganda

47
Q

The practice of removing publications and broadcasts information that may be considered harmful to the interests of those in power

A

Censorship

48
Q

Another way to manufacture consent to leave out all or part of a story. Sometimes this is as simple as incomplete quotation

A

Omission

Biology (19 decks)

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