Module 74 - Attribution, Attitudes, and Actions Flashcards
Social psychology
The scientific study of how we think about, influence, and relate to one another
Attribution theory
The theory that we explain someone’s behavior by crediting either the situation or the person’s disposition
Fundamental attribution error
The tendency for observers, when analyzing others’ behavior, to underestimate the impact of the situation and overestimate the impact of personal disposition
Attitudes
Feelings often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events
Peripheral route persuasion
Occurs when people are influenced by incidental cues, such as a speaker’s attractiveness or popularity
Central route persuasion
Using a logic-driven approach, using data and facts to convince people of an argument or product’s worthiness
Foot-in-the-door phenomenon
The tendency for people who have first agreed to a small request to comply later with a larger request
Role
A set of expectations about a social position, defining how those in the position ought to behave
Cognitive dissonance theory
The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent.
For example, when we become aware that our attitudes and our actions clash, we can reduce the resulting dissonance by changing our attitudes