Module 7: Attention Flashcards
ability to focus on specific stimuli. or locations in our environment
attention
attending to one thing while ignoring others
selective attention
paying attention to more than one thing at a time
divided attention
does not attend to large fraction of info
selective attention
selective processing filters some info and promote other info for _____
further processing
3 models of selective attention
early selection model: broadbent’s filter model
intermediate selection model: treisman’s attenuation model
late selection model: MacKay’s 19733
was designed to explain the results of an experiment done by Colin Cherry in 1953
broadbent’s filter model
who studied attention using dichotic listening
cherry
technique where dichotic means presenting different stimuli to left and right ears
dichotic listening
procedure of repeating the words they hear
shadowing
broadbent’s filter model shows the experiment on how
participants have to focus on the msg in one ear called attended ear, and repeat what they heard out loud
msg > SM > filter > detector > memory
attended msg (between filter and detector)
holds info for a fraction of sec
sensory memory
identifies attended msg based on physical characteristics
filter
processes all info to determine high level characteristics of the msg
detector
receives output of detector; holds infor for 10-15 sec & may transfer it to ltm
stm
limitations of broadbent’s filter model
name = cocktail party phenomenon
shadow meaningful msgs = dear aunt jane
attended msg can be separated from unattended msg early in the info-processing system
intermediate selection model
msg > attenuator > dictionary unit > to memory
attended msg & unattended msg (bet. attenuator & dictionary unit)
analyzes incoming msg in terms of physical characteristics, language, and meaning
attenuator
message that is let throught the attenuator in FULL STRENGTH
Attended message
message that is let throught the attenuator in WEAKER STRENGTH
unattended message