Minority Influence Flashcards

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1
Q

what is minority influence

A

a form of social influence in which a minority of people persuades others to adopt their beliefs

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2
Q

what are the 3 factors that affect minority influence

A
  • consistency
  • commitment
  • flexibility
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3
Q

explain how consistency affects minority influence

A
  • most effective is the minority keeps the same beliefs over time
  • this draws attention to the minority view
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4
Q

explain how commitment affects minority influence

A
  • minority influence is most pwerful if the minority demonstrates dedication to their position
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5
Q
A
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6
Q

explain how flexibility affects minority influence

A
  • relentless consistency could be counter productive
  • if the minority show compromise minority influence is effective
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7
Q

who researched the role of consitency in minoriy influence

A

moscovci

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8
Q

procedure

explain research into the role of consistency in minority influence

A

moscovici

  • female participants given eye tests
  • they were then tested in groups of 6 which each had four participants and two confederates
  • eachparticipant was asked to judge he colour of 36 slides, which were all shades of blue
  • there was 3 conditions:
    1. confederates were consistent in their responses, saying the slide was green every time
    2. confederates were inconsistent, saying green 24 times and blue 12 times
    3. no confederates
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9
Q

moscovici

what were the findings of the research into the role of consistency on minority influence

A
  • condition 1- 8.4% of participants called the slides green
  • 1.25% of the participants called the slides green
  • 0.25% of participants called the slides green
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10
Q

explain a limitation of research into minority influence

PEEL

A
  • conducted using artificial tasks
  • eg, moscovicis blue slide study
  • research is therefore not applied to how minorities change behaviour in real life
  • therefore, the research is limited in how minority influence works in everyday life and lacks mundane realism
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11
Q

when does the augmentation principle happen and explain what it is

A
  • happens when the minority demonstarte dedication to their position, particularly when they are seen to suffer
  • this causes the minority to be more powerful and shows they arent acting out of self interest
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