Minority Influence

Question 1

what is minority influence

Answer 1

a form of social influence in which a minority of people persuades others to adopt their beliefs

Question 2

what are the 3 factors that affect minority influence

Answer 2

• consistency
• commitment
• flexibility

Question 3

explain how consistency affects minority influence

Answer 3

• most effective is the minority keeps the same beliefs over time
• this draws attention to the minority view

Question 4

explain how commitment affects minority influence

Answer 4

• minority influence is most pwerful if the minority demonstrates dedication to their position

Question 6

explain how flexibility affects minority influence

Answer 6

• relentless consistency could be counter productive
• if the minority show compromise minority influence is effective

Question 7

who researched the role of consitency in minoriy influence

Answer 7

moscovci

Question 8

procedure

explain research into the role of consistency in minority influence

Answer 8

moscovici

• female participants given eye tests
• they were then tested in groups of 6 which each had four participants and two confederates
• eachparticipant was asked to judge he colour of 36 slides, which were all shades of blue
• there was 3 conditions:
  1. confederates were consistent in their responses, saying the slide was green every time
  2. confederates were inconsistent, saying green 24 times and blue 12 times
  3. no confederates

Question 9

moscovici

what were the findings of the research into the role of consistency on minority influence

Answer 9

• condition 1- 8.4% of participants called the slides green
• 1.25% of the participants called the slides green
• 0.25% of participants called the slides green

Question 10

explain a limitation of research into minority influence

PEEL

Answer 10

• conducted using artificial tasks
• eg, moscovicis blue slide study
• research is therefore not applied to how minorities change behaviour in real life
• therefore, the research is limited in how minority influence works in everyday life and lacks mundane realism

Question 11

when does the augmentation principle happen and explain what it is

Answer 11

• happens when the minority demonstarte dedication to their position, particularly when they are seen to suffer
• this causes the minority to be more powerful and shows they arent acting out of self interest