Methods of advertising

Question 1

What are the advantages of television advertising?

Answer 1

can reach large audience, full demonstrations can be given, can be targeted at specific customers,

Question 2

What are the disadvantages of television advertising?

Answer 2

Cost especially if nationally is expensive, technology allows you to skip adverts, too short to show a high amount of detail & wont be remembered

Question 3

What are the advantages of radio advertising?

Answer 3

Free if news report is positive, Cheaper than tv, Technology mean people can listen to local radio stations all over the world

Question 4

What are the disadvantages of radio advertising?

Answer 4

Expensive if you have to pay, Some reports may give negative information to the public, bias reports may be given

Question 5

What are the advantages of outdoor media advertising?

Answer 5

High visual impact in busy locations, seen by many passers-by.

Question 6

What are the disadvantages of outdoor media advertising?

Answer 6

Becomes part of the scenery, Can get damaged and look grubby due to bad weather or vandalism, Hoardings are very expensive.

Question 7

What are the advantages of computer app advertising?

Answer 7

Can see the advert on the move, cannot be skipped so cannot be ignored,

Question 8

What are the advantages of social media advertising?

Answer 8

Can be instantly seen by customers, world wide audience, whole product can be viewed ,

Question 9

What are the advantages of e-mail advertising?

Answer 9

Sent 24/7 and received instantly, sent worldwide at little cost, can be sent to more than one customer at a time,

Question 10

What are the disadvantages of email advertising?

Answer 10

viruses can be spread, lots of emails can be seen as an annoyance, some emails go straight to junk mail

Question 11

What are the advantages of text message advertising?

Answer 11

Message is received instantly, target specific customers, cheaper than tv advertising

Question 12

What are the disadvantages of text message advertising?

Answer 12

Only a small text can be sent, can be seen as an invasion of privacy, must have the mobile number of the customer

Question 13

What are the advantages of internet website advertising?

Answer 13

Worldwide audience, more environmentally friendly, updated and changed instantly, whole product can be viewed

Question 14

What are the disadvantages of internet website advertising?

Answer 14

Expensive to design andmaintaina website, train employees how to update website

Question 15

What are informative adverts?

Answer 15

increase awareness of a product/service and inform customers about it

Question 16

What are persuasive adverts?

Answer 16

Aim to persuade a consumer to buy the product by emphasising it

Question 17

What are the disadvantages of social media advertising?

Answer 17

negative comments from disgruntled customers/competitors can affect your image

Question 18

What are the disadvantages of computer app advertising?

Answer 18

internet connection required, phone/tablet is expensive, app companies offer the option to pay and not see adverts