marketing/ market segmentation Flashcards
What are examples of ICT marketing?
Database, email, wp, text message, website, spreadsheet, app, E-commerce
How is ICT marketing used?
Database- to store customers personal details, email- to send out special offers/ promotions, WP- create a survery, create advertsing flyers/posters, Website/ E-commerce- sll products online, conduct an online surver
Why is ICT in marketing used?
ICT is used in all areas of a business. In the Marketing department, it can help with
communicating with customers, conducting market research and analysing sales data
What is market share?
The amount of customers a business has in an industry
What is market leader?
The business which ahs the most customers in the industry
What is market growth?
When a business has increased or wants to increase the amount of customers they have
What is a market?
Where buyers and sellers come together to sell/purchase products
What are examples of market segment
Age- clothing brand aimed at teenagers gender- designing two versions of shower gel for male and female interests- swimwear at people who enjoy swimming lifestyle- healthy food
What is the importance of market segmentation?
To make sure the product meets the needs of the customers exactly, price is suitable for target market, promotions and advertising campaigns are placed in the right place, product is sold in a place suitable for the target market
