Market research

Question 1

What is field research?

Answer 1

When research is gathered and used for the same purpose

Question 2

What are the advantages of field research?

Answer 2

The most up to date information possible, relevant to your needs

Question 3

What are the disadvantages of field research?

Answer 3

expensive to gather, time consuming to carry out, train staff how to carry it out

Question 4

What is desk research?

Answer 4

When research is gathered for one purpose and used for another purpose

Question 5

What are the advantages of desk research?

Answer 5

Easy to obtain, use it immediately, cheaper than field,

Question 6

What are the disadvantages of desk research?

Answer 6

not reliable as you didnt gather it, not relevant as it is out of date, might be biased information

Question 7

What is a personal interview?

Answer 7

When a face to face discussion takes place between two or more people,

Question 8

What is an online survey?

Answer 8

People answer a number of questions that are shown on a website,

Question 9

What is a hall test?

Answer 9

Involves a product being given to customers and them then giving feedback on it,

Question 10

What are the advantages to hall test?

Answer 10

relatively inexpensive to carry out, product is tried by participiant who can then give feedback on their actual experience,

Question 11

What are the disadvanatges to hall test?

Answer 11

opinions may be difficult to analyse, respondents may give the opinion the business wants to hear rather than how they actually feel

Question 12

What is observation

Answer 12

Wathing something and recording what takes place,

Question 13

What are the advantages of observation?

Answer 13

information is gathered instantly, easier to analyse the facts and figures,people being observed arent often aware so reactions are genuine

Question 14

What are the disadvantages to observation?

Answer 14

privacu and ethical issues to be considered when watching people, participants may not be asked why they made certain desicions so the information gained is not complete

Question 15

What are the advantages of telephone survey?

Answer 15

information obtained immediately, large amounts of people all arounf the world can be contacted, any points can be clarified by researcher,

Question 16

What is a postal survey ?

Answer 16

A list of questions is sent to people through the post,

Question 17

What are the disadvantages of postal surveys?

Answer 17

response rate may be low, there is no opportunity for the respondent to clarify anything they dont understand

Question 18

What is electronic point of sale?

Answer 18

Gather information when customers make purchase at the checkout

Question 19

What is social netwprking website?

Answer 19

Business can set up social media accounts in order to interact with customers around the world.

Question 20

What are the disadvanatges of social networking research?

Answer 20

customers may not want to join social networking websites, information is not usually private so can be viewed by anyone.

Question 21

What are the disadvantages of personal interviews?

Answer 21

time consuming, expensive

Question 22

What are the disadvantages of an online survey?

Answer 22

no personal contact, internet connection needed

Question 23

What is a telephone survey?

Answer 23

When people are contacted by telephone and asked to answer a range of questions

Question 24

What are the disadvantages of a telephone survey?

Answer 24

people may not want to partake in an interview over the phone, especially if it is an inconvenient time.

Question 25

What are the advanatges of an online survey?

Answer 25

survey can be sent ot large amounts of people, can participate across the world, money will not have to be spent on printing surveys

Question 26

What are the advantages of a personal interview?

Answer 26

interviewer can encourage fuller answers to be given, interviewee can be asked to clarify if they are unsure of answer given,

Question 27

What are the advantages of a postal survey?

Answer 27

cost effective way of sending a survey to lathe number of people over a wide geographic area, people can complete their survey at their own pace when it suits them

Question 28

What are the advantages of EPOS?

Answer 28

large amounts of information can be gathered, factual not just opinions

Question 29

What are the disadvantages of EPOS?

Answer 29

can be expensive to purchase the systems. opinions of customers not gained

Question 30

What are the advantages of a social networking website?

Answer 30

large number of people can be reached, questions can be answered very quickly

Question 31

What is a focus group?

Answer 31

A selected group of people is gathered to take part in a discussion about a product.

Question 32

What are the advantages of a focus group?

Answer 32

Opinions, feeling and attitudes can be gained, follow up questions can be asked and points can be clarified

Question 33

What are the disadvantages of a focus group?

Answer 33

The sample of people may not represent the views of the whole population